Lifecycle Marketing Manager

Responsibilities

• Lifecycle Marketing
• New Customer Conversion: Own the new customer journey from acquisition through first purchase. Build and optimize messaging programs that move new subscribers toward conversion, with a continuous focus on improving performance over time.
• Retention & Loyalty: Drive repeat purchase and long-term customer loyalty through targeted messaging programs that keep existing customers engaged, reward high-value behaviors, and win back lapsed buyers.
• Personalization & Targeting: Leverage available tools and first-party data to deliver relevant, personalized messaging at every stage of the customer lifecycle, for both new and existing customers.
• Campaign Calendar Management: Own and execute the monthly owned channel calendar across email and SMS: planning, briefing, building, QAing, and deploying on schedule. Proactively flag capacity constraints or conflicts before they become blockers.
• Flow & Automation Management: Build and maintain automated flows across the full customer journey: onboarding, post-purchase, browse and cart abandonment, loyalty, win-back, and churn prevention sequences.
• Promotional Strategy Execution: Execute campaigns that concentrate impact into well-timed, high-value moments. Understand how to sequence promotional and brand-forward messaging to maximize conversion without over-saturating the customer.
• Creative Coordination: Brief and coordinate with creative and merchandising teams to ensure assets are on-brand, conversion-optimized, and delivered on time. Provide clear direction on differentiated creative approaches for new vs. returning customers.
• Operational Deliverables: Manage recurring operational deliverables tied to third-party vendor programs. Deliver ahead of deadline without requiring follow-up.
• A/B Testing Program: Run structured tests across messaging, creative, and campaign variables. Evaluate on revenue and conversion, not surface metrics. Document results and apply learnings with speed: if a test wins, scale it; if it fails, move on.

Requirements

• Experience: 3–6+ years of hands-on lifecycle, CRM, or retention marketing experience in DTC, eCommerce, or fashion/luxury brands, with a proven track record of driving customer growth and lifetime value through email and SMS. Candidates at both Manager and Senior Manager level will be considered based on demonstrated ownership and impact.
• Platform Expertise: Expert-level proficiency in a leading lifecycle email marketing platform and SMS marketing platform. Comfortable with the full range of platform capabilities, including flows, campaigns, segmentation, and reporting, without needing support.
• Testing & Analytical Mindset: Structured approach to testing and performance analysis. Able to design a test, evaluate results on revenue and conversion rather than surface metrics, apply learnings quickly, and pull and interpret your own data without waiting on a data team.
• Execution Discipline: Proven ability to independently manage a high-volume campaign calendar, meet deadlines, and deliver without consistent follow-up. This role requires someone who closes loops proactively.
• Cross-Functional Collaboration: Proven ability to work effectively with creative, merchandising, and marketing partners, writing clear briefs and managing shared timelines.
• Brand Sensibility: Strong understanding of brand voice. Able to evaluate copy and creative against both brand standards and conversion goals, and knows when brand-forward storytelling is the right lever.
• Communication & Organization: Clear, timely communicator who surfaces blockers early, gives status updates unprompted, and never goes silent. Highly organized with the ability to manage multiple priorities in a fast-moving environment.