Lifecycle Marketing Manager

Responsibilities

• Build and evolve CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.
• Develop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage.
• Identify and implement opportunities to deliver more personalized, relevant customer experiences using behavioral, engagement, and lifecycle data.
• Serve as the marketing owner for lifecycle use cases and requirements, partnering with RevOps and Technology on platform capabilities, integrations, data needs, and enablement.
• Build and manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis.
• Develop a disciplined testing and optimization program across messaging, offers, audiences, cadence, journeys, and customer experiences.
• Measure lifecycle marketing performance using campaign, CRM, and web analytics data to identify opportunities to improve engagement, conversion, retention, and customer experience.
• Work closely with the Demand Generation Manager to align consumer lifecycle and B2B demand generation strategies, share audience and performance insights, and identify opportunities to create a more connected customer experience across CompTIA.
• Partner with Growth, Brand, Product, Content, Analytics, Technology, and other stakeholders to translate consumer growth priorities into effective lifecycle marketing programs.
• Partner with international marketing teams to adapt lifecycle strategies, journeys, campaigns, and best practices to support individual market needs.

Requirements

• Strong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices.
• Demonstrated experience using customer data to develop segmentation, targeting, personalization, nurture, and lifecycle strategies.
• Experience building and optimizing automated customer journeys and triggered communications.
• Strong understanding of email marketing performance, including engagement, conversion, deliverability, testing, and optimization.
• Ability to use customer, campaign, and web analytics data to identify insights and drive marketing decisions.
• Experience designing, executing, and evaluating A/B or multivariate tests.
• Strong understanding of consumer lifecycle marketing, including acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.
• Experience with Sailthru, Microsoft Dynamics, and Google Analytics is a plus but not required.
• Curiosity and demonstrated ability to evaluate and adopt emerging marketing technologies and new approaches to improve customer experience and marketing effectiveness.
• Ability to translate lifecycle marketing strategies and best practices for different audiences, teams, and markets.

Benefits

• Health, Dental, and Vision Insurance & FSA/HSA Plans
• Performance bonus up to 10% of base salary
• Unlimited PTO & 15 Paid Holidays
• Flexible Schedules & Summer Hours
• 12 weeks of Paid Parental Leave
• Sponsored Costco or Sam’s Membership
• 401K Retirement Plan with 6% company match
• Spot Bonuses for going above & beyond
• Tuition Reimbursement
• Home Office Allowance