Lead, Marketing, Brand and Creative Partnerships

Responsibilities

• Partnership Creative Development
• Support day-to-day creative execution of entertainment and sports partnerships.
• Help identify and evaluate partnership opportunities, assessing creative potential, brand fit and business value alongside Integrated Media and Marketing + Brand and Creative Partnerships leadership.
• Evaluate and contribute to business and creative brief development; assist in developing intake briefs and creative addendums for agency partners and the internal Creative Studio.
• Provide creative input and recommendations throughout development; capture and communicate consolidated feedback to agencies and partners.
• Review marketing and non-marketing materials, including partner- and talent-facing content, to ensure adherence to GEICO's brand voice and visual identity.
• Partner and Project Management
• Collaborate with creative agencies, media agencies, and network partners.
• Maintain organization of Brand & Creative projects across the partnership lifecycle.
• Coordinate with the team that manages talent relationships to keep creative within usage rights and ad expiration windows for commercials and external assets.

Requirements

• Have 3+ years of experience
• Have shaped creative work in sports or entertainment, such as talent-led campaigns, sponsorships, branded content, or network integrations
• Have a unique blend of creative, strategic and analytical skills
• Have worked on both sides of the table: developing and selling ideas at an agency and being accountable for results on the client side.
• Can look at a script, concept, or rough cut and give feedback that makes it better.
• Can keep multiple projects and partners moving at once.
• Build relationships with agencies, partners, and internal teams that leave people wanting to work with you again.
• Do your best work when you are building something new, are comfortable when priorities shift quickly, and spot problems early enough to propose solutions.
• Want to help build a new team inside a transformation at one of America's most beloved brands.