Director, Product Marketing - AI

Responsibilities

• Own Genesys’ AI narrative and positioning, defining the story, value propositions, proof points, and differentiation we use to win in CX — and evolving them as the technology, competitive landscape, and buyer expectations change.
• Translate technical innovation into customer value, turning complex AI capabilities into clear, compelling narratives that resonate across technical, business, executive, analyst, and field audiences.
• Own the competitive narrative for AI in CX, identifying where Genesys can credibly lead, where competitors are setting the agenda, and how we create meaningful separation in the market.
• Build a deep partnership with Product and Engineering, bringing market, customer, and competitive insight upstream to influence priorities and ensuring every major AI capability launches with differentiated positioning, customer proof, and a story the field can sell.
• Establish an always-on AI go-to-market motion, testing new programs and channels to build mindshare, create pipeline, improve seller effectiveness, and accelerate customer adoption.
• Build trusted relationships with executive stakeholders, driving alignment on priorities and ensuring AI positioning and go-to-market strategy support Genesys’ broader business objectives.
• Partner closely across Product, Engineering, Marketing, Sales, Customer Success, Analyst Relations, and other teams to ensure consistent AI storytelling, aligned execution, and shared measures of success.
• Turn customer outcomes into market proof, identifying and amplifying compelling AI success stories, including agentic AI use cases that demonstrate measurable business value.
• Represent Genesys externally as an AI thought leader, engaging with customers, partners, analysts, media, and industry forums to strengthen Genesys’ voice and credibility in the market.
• Build, lead, and develop a high-performing team of AI product marketers, setting a high bar for strategic thinking and craft while creating an environment that encourages growth, creativity, healthy debate, and collaboration.

Requirements

• 10+ years of B2B technology marketing experience, including significant product marketing leadership in enterprise software and experience building and leading high-performing teams.
• Proven track record of owning positioning, messaging, launches, and go-to-market strategy for complex enterprise technology — ideally AI, cloud, data, developer platforms, or adjacent categories.
• Deep fluency in AI technologies and where the field is headed — including agentic architectures, reasoning models, orchestration, and multi-agent systems — sufficient to speak credibly with engineers and researchers, challenge assumptions, and hold your own when the hard questions come.
• Exceptional product marketing judgment and craft, with evidence of developing differentiated positioning, simplifying technically complex products, and creating narratives that changed customer, seller, or market perception.
• Strong commercial orientation, with experience connecting product marketing strategy to outcomes such as pipeline, adoption, seller effectiveness, competitive wins, and market perception.
• Demonstrated ability to lead through ambiguity and make sound decisions in fast-changing environments where the market and technology are evolving quickly.
• Experience driving cross-functional alignment and influencing senior executives across Product, Engineering, Sales, Marketing, and other functions.
• Exceptional communication and storytelling skills, with the ability to move fluidly between technical depth and executive-level clarity.
• Strong leadership and interpersonal skills, with a track record of building trust, developing talent, and raising the performance of teams around you.
• Skilled in using data, customer insight, and market feedback to make decisions, measure impact, and continuously improve strategy and execution.

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments