Dir, Marketing Analytics & Testing

Responsibilities

• Oversees the prioritization, design, and execution of marketing analytics and testing.
• Lead and coordinate the full funnel learning agenda in collaboration with analytics counterpart.
• Uses data and analytics to recommend ways to optimize campaign effectiveness and maximize profitable growth through actionable data-driven insights.
• Facilitates discussions with stakeholders to ensure alignment of business requirements and prioritization.
• Provides analytic thought partnership, data mine, and surface actionable insights to optimize Marketing activities.
• Continually develops the Marketing Analytics team into strategic and valued thought partners of marketing, who are passionate about analyzing and optimizing marketing performance.
• Fosters a sense of insatiable curiosity.
• Coaches, mentors, and inspires the team to develop their skills to reach their full potential.
• Applies advanced analytics and data science to marketing including develop and optimize methodologies to measure effectiveness of campaigns across multiple channels; optimize reach & frequency; employ multitouch attribution; media mix modeling; predictive modeling, and propensity-to-buy modeling.
• Promotes a culture of continuous test-and-learn within marketing.

Requirements

• Bachelors degree in related field required.
• 10+ years of related experience required.
• 3+ years leadership experience required.
• Possesses strong technical aptitude.
• Ability to use advanced statistical/Machine Learning concepts including Regression, GLMs, Decision Trees, Ensemble Modeling, Clustering, SVM. Familiarity with at least one statistical/modeling package such as Python, R and/or SAS). Familiar with data management programming SQL.
• Excellent organizational skills. Develops and delivers effective presentations.
• Strong verbal communication and listening skills.
• Strong written communication skills.
• Demonstrated project management skills.
• Demonstrated time management and priority setting skills.

Preferred

• P&C insurance experience preferred.

Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
• o CA Only: $146,925 - $249,700
• o CO & ME: $137,775 - $215,490
• o HI/IL/MN/VT Only: $137,775 - $230,560
• o MA Only: $137,775 - $230,560
• o MD & VA: $137,775 - $230,560
• o DC/NJ/NY/OH Only: $137,775 - $249,700
• o Albany County, NY/Cleveland, OH: $146,925 - $215,490
• o WA Only: $137,775 - $262,000
• Bonus Opportunity (based on Company and Individual Performance)