Senior Director, Marketing Intelligence

Responsibilities

• Set the multi-year vision and strategy for Marketing Intelligence, defining how the capability evolves to support Fetch's consumer, partner, and broader business priorities.
• Establish a shared framework for understanding Fetch's audiences, including segmentation, personas, voice of consumer, behavioral intelligence, market sizing, and emerging audience opportunities.
• Direct the integration of proprietary first-party behavioral data, third-party research, qualitative insights, social intelligence, and cultural and competitive signals to develop a differentiated understanding of consumers and markets.
• Build a comprehensive understanding of current, prospective, and expansion audiences, identifying their motivations, needs, perceptions, behaviors, and opportunities for Fetch.
• Proactively identify emerging consumer behaviors, cultural shifts, market dynamics, and competitive opportunities, distinguishing meaningful long-term trends from short-term signals.
• Determine the research methodologies, data sources, technology, AI-enabled tools, and external partnerships needed to support Marketing's evolving intelligence needs.
• Serve as a strategic advisor to senior Marketing and cross-functional leaders, translating intelligence into recommendations that shape audience prioritization, positioning, campaign strategy, growth initiatives, and marketing investment.
• Partner across Brand, Consumer Marketing, Product Marketing, Growth, B2B Marketing, and The Rewards Lab to embed audience and market intelligence into strategic planning, creative briefs, seasonal initiatives, and go-to-market decisions.
• Establish Fetch's proprietary behavioral data as a differentiated intelligence asset, uncovering human truths, consumer trends, and market opportunities that strengthen marketing strategy and storytelling.
• Develop compelling insight platforms, audience narratives, and evidence-based recommendations that inform consumer campaigns, product marketing, growth strategies, and partner-facing initiatives.

Requirements

• 12+ years of progressive experience in marketing intelligence, consumer insights, audience strategy, market research, strategic planning, analytics, or related disciplines, including significant functional leadership experience.
• Demonstrated success building, leading, and scaling an insights, intelligence, audience research, or related function.
• Deep expertise in audience segmentation, personas, voice of consumer, market research, behavioral intelligence, and translating research into marketing strategy.
• Proven ability to synthesize proprietary first-party data, third-party research, qualitative insights, and cultural and market signals into strategic recommendations.
• Experience influencing senior and executive leaders, shaping consequential marketing decisions, and advising on complex business trade-offs.
• Strong ability to turn complex research and data into compelling strategic narratives, presentations, and recommendations that influence action.
• Experience defining multi-year functional strategies, prioritizing investments, and building scalable research capabilities and operating models.
• Demonstrated success developing high-performing teams, mentoring senior talent, and creating organizational leverage through others.
• Experience partnering across Brand, Consumer Marketing, Product Marketing, Growth, and B2B or Partner Marketing.
• Strong judgment, executive communication, and ability to navigate ambiguity, competing priorities, and incomplete information