Database Marketing Manager

Responsibilities

• The database marketing calendar and campaign execution across direct mail, email, SMS and host programs (and app / push as it launches) for CasaBlanca and Virgin River.
• The segmentation and offer framework, built with the Director of Database Marketing: which guests get which offers, at what reinvestment level, and why. Partner with Finance on reinvestment budgets and forecasts.
• The test-and-learn program: run major offer changes with holdouts, read the results, and recommend what to scale, change or stop based on measured lift.
• Guest lifecycle programs: new-member onboarding through the third visit, retention, and reactivation of lapsed guests.
• Promotional pro formas and post-analyses, and the marketing analytics stack (warehouse tables, dashboards, automation).
• Support for Player Development, in partnership with the PD team: host coding, PD list production and analysis of host-managed guests.
• Day-to-day management of the direct mail vendor and other data partners, plus data quality, suppression and contact-frequency rules.
• Weekly reporting to marketing leadership and the executive team: KPIs by segment, ROI by program, and recommendations.

Requirements

• 3+ years in database marketing or CRM, including owning campaigns or offer programs end to end (casino strongly preferred; hospitality, travel or loyalty considered).
• Bachelor's degree in a quantitative or business field, or equivalent experience.
• Experience managing vendors and working across marketing, finance and operations teams.
• Expert SQL and Excel; Power BI or Tableau; comfortable with large player-level datasets.
• A track record of measuring campaign and offer results (pro formas, post-analysis) and acting on them.
• Designing holdout / control-group tests and building a testing roadmap.
• Executive communication: clear recommendations, backed by numbers.

Preferred

• Casino offers, reinvestment, tier programs and PD platforms and processes (host coding, PD lists).
• Casino marketing systems (e.g., Aristocrat Oasis 360, Konami SYNKROS, Light & Wonder CMP, QCI) or CRM / CDP platforms (e.g., Salesforce, Optimove, Braze).
• Python or R; predictive models (propensity, churn, lifetime value).
• Using AI tools to automate analysis and reporting.
• Don't check every box? If this work excites you, apply anyway. We care more about curiosity and drive than a perfect match.

Benefits

• Medical, dental and vision; 401(k); paid time off.
• Fully remote.