Manager, Marketing Analytics (Channel & Partner Performance)

Responsibilities

• Build and maintain Sigma dashboards and reporting that Marketing, Finance, and leadership use to run the business
• Own measurement and attribution across Paid Search, Paid Social, Display, and Affiliate/Partner channels
• Analyze channel and partner economics, including CPA, MER, cost, conversion, and payout structures (revenue share, cost per lead)
• Write and optimize SQL against our Snowflake warehouse to build clean, joined datasets spanning spend, leads, and enrollments
• Turn ambiguous business questions into structured analysis with clear, defensible conclusions
• Partner with Marketing, Finance/FP&A, and Data Engineering to source, validate, and govern data
• Produce executive-ready deliverables with explicit figures and clear recommendations
• Mentor analysts on methodology, rigor, and communication

Requirements

• Bachelor’s degree in STEM or other quantitative discipline preferred.
• 6+ years in marketing analytics, data analysis, or a quantitative role.
• Hands-on experience with at least one paid or partner channel, including Paid Search, Paid Social, Display, or Affiliate.
• Strong SQL skills and experience working with a cloud data warehouse; Snowflake preferred.
• Experience building dashboards and reporting in Sigma BI or a comparable platform, such as Tableau, Looker, or Power BI.
• Advanced Excel capabilities.
• Solid understanding of marketing measurement concepts, including attribution windows, CPA, and MER.
• Ability to communicate findings clearly to non-technical and executive stakeholders.
• Self-directed work style with strong ownership and accountability.
• Experience in financial services or another regulated environment preferred.

Preferred

• Bachelor’s degree in STEM or other quantitative discipline preferred.
• Experience in financial services or another regulated environment preferred.
• Background in lead generation or performance marketing preferred.
• Experience presenting to executive or Senior Leadership Team (SLT) stakeholders preferred.
• Experience with revenue and contribution-margin forecasting and FP&A-style modeling preferred.
• Experience with sensitivity, elasticity, and scenario modeling preferred.
• Experience with cohort analysis and lead-maturity/time-boxing methods to evaluate lagged conversions over extended conversion windows preferred.
• Familiarity with partner or affiliate platforms, such as Tune, PartnerStack, or HubSpot, preferred.
• Working knowledge of Jira, Confluence, and Salesforce preferred.

Benefits

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount
• Wellness Incentive Program