Senior Manager - Marketing Analytics CALA

Responsibilities

• Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights.
• Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership.
• Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making.
• Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets.
• Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics.
• Manage multiple projects simultaneously and prioritize based on business impact.
• Support development of KPI frameworks and measurement methodologies.

Requirements

• Bachelor’s degree in Business, Analytics, Statistics, or related field; advanced degree a plus.
• At least 5 years of experience in advanced analytics preferred.
• Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
• Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
• Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
• Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
• Ability to translate insights into strategic recommendations for business leaders.

Preferred

• Spanish or Portuguese desired

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Full-time Management Applicants Only : Employees will accrue paid sick leave, 0.01282 PTO balance for every hour worked and be eligible to receive a minimum of 7 holidays annually.
• Washington Full-time Non-Management Applicants Only : Employees will accrue paid sick leave, 0.00128 PTO balance for every hour worked and be eligible to receive a minimum of 7 holidays annually