Senior Manager - Marketing Analytics CALA

Responsibilities

• The Senior Manager focuses on analytics initiatives like marketing mix modeling, attribution, incrementality testing, and ROI analysis—enabling strategic data-driven decisions that improve engagement and maximize return on investment.
• Working closely with marketing leaders and cross-functional teams, the Senior Manager conducts targeted analyses, interprets complex data, and translates findings into clear, actionable recommendations.
• By leveraging curated data assets and advanced analytics techniques, this position ensures marketing strategies are grounded in robust insights and aligned with enterprise priorities.
• The Senior Manager combines strong analytical expertise with business acumen and exceptional communication skills to influence decisions and drive measurable impact—helping Marriott maximize marketing performance and return on investment.
• Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights.
• Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership.
• Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making.
• Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets.
• Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics.
• Manage multiple projects simultaneously and prioritize based on business impact.

Requirements

• Bachelor’s degree in Business, Analytics, Statistics, or related field; advanced degree a plus.
• At least 5 years of experience in advanced analytics preferred.
• Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
• Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
• Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
• Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
• Ability to translate insights into strategic recommendations for business leaders.

Preferred

• Spanish or Portuguese desired