Marketing Analytics Data Scientist

Responsibilities

• developing and deploying advanced data science and machine learning solutions that drive business performance, enhance customer personalization, and optimize pricing, merchandising, and promotional strategies. the role leverages large-scale data analysis, predictive modeling, and AI-driven systems to generate insights, automate decision-making, and improve customer engagement across channels.
• additional responsibilities include:
• developing and implementing scalable Data Science Analytical Solutions that rely on machine learning and artificial intelligence to automate and optimize key business processes and help improve efficiency and financial results
• providing research-based consultation and recommendations regarding the personalization of customer interfaces with Publix
• contributing to the design and measurement of customer personalization programs at the Marketing channel, omni-channel, product hierarchy, and store level
• analyzing customer, transaction, and campaign data to identify trends and patterns in marketing campaign performance and/or customer behavior
• building learning systems that monitor data flows and react to changes in customer preferences, network constraints, and business objectives
• manipulate large datasets to discover and extract meaningful business information using data mining, statistics, and machine learning techniques
• developing scalable, efficient processes for large scale data analyses, model development and model implementation
• analyzing and troubleshooting highly complex systems for accuracy, performance improvement and integration with changes to other enterprise systems

Requirements

• Master’s degree in Data Science, Information Systems, Computer Science, Statistics, Mathematics, Economics, Finance, or related quantitative field from an accredited college or university, or equivalent experience
• at least five (5) years of analytics, computer science, marketing, finance, or similar analytics field work-related experience
• at least three (3) years’ experience writing SQL
• at least five (5) years’ experience writing R code, Python, Syntax or similar functionality within other statistical tools
• advance knowledge in Microsoft Excel
• basic knowledge using Data Management Platforms(DMPs)
• knowledge of NoSQL databases, data lakes and formats including text, image, sentiment and audio/video
• expert knowledge of statistical software knowledge (i.e., SPSS, SAS) and business intelligence tools (i.e., SQL, Visual Basic, SQL Enterprise Manager)
• intermediate knowledge of data visualization tools (i.e., Tableau or MicroStrategy Desktop) and Python Coding
• ability to exhibit a natural curiosity when developing research

Preferred

• Ph.D. degree in data science, computer science, statistics, neuroscience, engineering, mathematics, or physics
• seven (7) or more years of relevant research related experience
• Data Science Certificate
• expert knowledge of data visualization tools and Python Coding
• intermediate knowledge using Data Management Platforms(DMPs)
• Basic knowledge in Alteryx and the Alteryx Server or similar BI Tools

Benefits

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health, dental and vision plans plan
• Paid Time Off
• Paid Parental Leave
• Short- and long-term disability insurance
• Tuition reimbursement
• Free hot lunches (buffet-style) at facilities with a cafeteria
• Visit our website to see all of our benefits: Benefits - Jobs (publix.com)