Manager, Campaign Analytics & Insights

Responsibilities

• Own post-campaign reporting: compile results across YouTube, podcasts, newsletters, social, digital and live activations into accurate, on-time wrap reports for brand partners.
• Track delivery against guarantees and KPIs (impressions, reach, views, downloads, engagement, clicks) while campaigns are live, flag under-delivery early and recommend fixes.
• Turn data into a story: build partner-facing insight decks that explain what worked, why it worked and what the brand should do next.
• Build benchmarks: establish performance norms by platform, format and show so we know what “good” looks like and can set smart guarantees.
• Standardize reporting: create dashboards, templates and a consistent reporting cadence that the Media, Sales and Partnerships teams can rely on.
• Support sales and renewals: partner with Sales and Account Management to turn results into case studies, RFP proof points and renewal proposals.
• Manage third-party measurement: coordinate brand lift studies and measurement vendors, and speak confidently about methodology with partner and agency analytics teams.
• Inform pricing and packaging: identify which inventory over- or under-performs to shape rate cards and media plans.
• Deepen audience insight: help build a clear, cross-platform picture of the Men in Blazers audience to strengthen pitches and inform content strategy.
• Analyze marketing data to better understand the business impact behind our internal media efforts (i.e. merchandise, brand awareness, retention, etc…)

Requirements

• 3+ years' experience in campaign analytics, media research or client insights at a digital publisher, sports or entertainment media company, creator network or media agency.
• Hands-on experience reporting on branded content and sponsorship campaigns across video, audio, social and email.
• Fluency with platform analytics (YouTube, social, podcast hosting, GA4 and newsletter platforms) and comfort reconciling data from multiple sources.
• Advanced Excel / Google Sheets skills; experience with a dashboard or BI tool (e.g., Looker Studio, Tableau or similar).
• Strong storytelling and presentation skills: you can turn a spreadsheet into a deck a brand's marketing team actually wants to read.
• Familiarity with brand lift studies and third-party measurement vendors.
• Highly organized and detail-oriented, able to manage multiple campaigns and deadlines at once.
• A clear, collaborative communicator who works well across sales, production and talent teams in a fully remote environment.

Preferred

• Nice to have: SQL or Python; experience with sports or soccer audiences; a genuine love of the game.