Creative Strategist, Brand & Partnerships

Responsibilities

• Develop original partnership concepts across branded video, social, editorial, talent, gaming and experiential.
• Translate advertiser objectives and target audience needs into clear creative strategies, campaign narratives, and distinctive ideas.
• Use audience insights, category research, cultural trends, and past campaign learnings to explain why an idea will resonate.
• Lead brainstorms and synthesize contributions into focused, pitch-ready concepts.
• Identify credible ways for brands to participate in basketball culture, sports, entertainment, and emerging fan conversations.
• Partner with Sales and Brand Partnerships to respond to RFPs, owning the creative strategy, concept development, and written narrative of proposals.
• Write compelling campaign overviews, series descriptions, sample episode ideas, talent recommendations, and brand integration concepts.
• Present ideas to clients, agencies, and internal stakeholders, confidently explaining the strategic rationale and responding to feedback.
• Refine concepts throughout the sales process while preserving the central idea and addressing client priorities.
• Develop proactive ideas that give Sales new reasons to engage prospective and existing partners.

Requirements

• 5–7+ years of experience in creative strategy, integrated strategy, branded content development or partnership ideation at a media publisher, sports or entertainment company, creative agency or brand.
• Proven ability to translate client briefs and audience insights into distinctive, commercially relevant partnership ideas
• Excellent writing, storytelling and presentation skills, including experience developing proposals and pitching to clients or agencies.
• Strong understanding of sports, basketball culture, entertainment, creators and social platform behaviors.
• Experience developing ideas across social, video, digital, talent partnerships and experiential.
• Strong organization and judgment, with the ability to manage multiple briefs and pitch deadlines.

Benefits

• Employees and /or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short term disability; tax advantaged accounts such as FSA, a 401(k) retirement plan; commuter benefits , and unlimited time off benefits that include vacation and sick time.