National Basketball Association (NBA) logo

National Basketball Association (NBA)

Brand

3.8

Company overview

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
Founded in 1946
New York, New Mexico, USA
29K employees (1,431 in marketing)
careers.nba.com
66% recommend to a friend
73% positive business outlook

Salaries

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People

Founders and leadership

Stephen Howard
Stephen Howard
Founder/CEO
At the company for 34 years 7 months
Smart Basketball
Smart Basketball
CEO

Marketing leadership

Alaina Williams
Alaina Williams
Associate Vice President, Global Fan Marketing
At the company for 5 years 9 months
Jonathan Hsu
Jonathan Hsu
Head of Operations, Marketing
At the company for 11 years 8 months
Christine C.
Christine C.
Senior Talent Acquisition Lead
At the company for 1 year 3 months
Molly Arnay
Molly Arnay
Player Marketing Associate Manager
At the company for 5 years 3 months

Hiring contacts

Christine C.
Christine C.
Senior Talent Acquisition Lead
At the company for 1 year 3 months
Kendra M.
Kendra M.
Talent Acquisition Coordinator
At the company for 8 months

Hiring activity

Open marketing jobs over time

83 open now

Headcount trend

Company growth over the last 12 months

Headcount +430.7% year over year

Funding

Last raise

—, 10 months ago

Audience

Monthly website visitors
71.5M
Month over month+49.4%
Quarter over quarter+494.2%
Top sourceDirect (54.3%)
Ad budget per month$247.1K
Average search rank48.9
Traffic source mix
Direct
54.3%
Search
41.6%
Referral
3.2%
Social
0.7%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

714.5K

12-mo growth

+15.8%

Monthly growth

+1.5%

News

Links

careers.nba.comLinkedInCrunchbaseX (Twitter)
Glassdoor