Undergraduate - Communications, Marketing and PR Intern

Responsibilities

• May include, but not limited to:
• Supporting marketing and strategic communications for NBA Draft, NBA Finals, NBA Summer League, and other company-facing media initiatives
• Supporting the league’s Fan Engagement function by drafting and editing correspondence to fans who contact the NBA and all its affiliate leagues
• Pitching innovative ideas aligned with current marketing objectives to group leadership
• Creating fan engagement tracking reports to identify key issues, sentiment, and trends among fans
• Conducting field research across key emerging industries, categories, international companies, and executives for relevancy and points of entry to identify new content strategies, technologies, and business opportunities
• Contributing to the creation of daily internal news briefs for distribution to league and team executives
• Assisting with internal communications initiatives, including the creation of employee spotlights and important company stories
• Developing media plans and strategy for several different events across the WNBA season
• Assisting with WNBA All-Star coordination and media pitching with lifestyles and local morning shows

Requirements

• Enrolled in an undergraduate program and entering Senior year in the academic year following the internship
• These roles are open to all but typically best suited for individuals in the following majors: Communications, English, Journalism, Marketing, Public Relations, Sports Management, or Sports Marketing

Preferred

• Strong writing and editing skills
• Strong interpersonal skills
• Solid editorial judgement
• Experience with content publishing and factchecking
• Brand investment in the NBA and affiliate leagues
• Some experience with managing budgets
• Facility and familiarity with Microsoft Word, PowerPoint, and Excel
• Knowledge of new and emerging platforms and social networks being used by their peers
• Considerable experience with Adobe Creative Suite, Photoshop preferred

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.
• Eligibility Note : Not all positions are eligible for these benefits; eligibility may vary by role.