IPM Partner Marketing Manager

Responsibilities

• Act as a strategic marketing advisor to partners— accelerate their success with personalized guidance on go-to-market planning, execution and reporting.
• Support the client in developing effective marketing programs that inspire partners to engage, leveraging internal tools and external agencies.
• Own marketing program execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions.
• Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.
• Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies and measuring ROI.
• Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals.
• Support partners in navigating the client’s marketing platform and tools, offering training and best practices.

Requirements

• 3+ years of hands-on experience in partner marketing, with a focus on digital and demand generation.
• Background in B2B marketing or agency environments preferred.
• Experience in the tech industry is a plus.
• Strong analytical mindset—you enjoy measuring performance and optimizing for better results.
• Excellent communicator with confidence in both client-facing conversations and internal collaboration.
• Proficient in Microsoft Excel, PowerPoint, and Outlook.

Benefits

• All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.