Senior Partner marketing Manager, MSP/MSSPs

Responsibilities

• Multi-Tier GTM Planning: Partner directly with sales leadership to design and execute multi-tiered go-to-market plans spanning high-volume SMB scale, regional territory MSSPs, and strategic Named GSIs.
• Partner Expansion: Develop targeted marketing plays and revenue-driving programs focused on expanding business across our active MSP and MSSP partner base.
• Programmatic Scale & Distribution: Optimize low-touch, high-volume marketing motions across cloud marketplaces (such as Pax8) to drive efficient partner activation and scalable demand generation.
• Pipeline Reporting & Analytics: Track, analyze, and report on campaign engagement, partner portal adoption, and partner-sourced/influenced pipeline in Salesforce to evaluate ROI and guide future program investments.
• Integrated Demand Generation: Build and launch multi-channel joint campaigns leveraging digital, social, PR, webinars, and email to drive continuous awareness and generate qualified pipeline across the service provider base.
• Scalable Campaign Toolkits: Build repeatable campaign frameworks, co-brandable sales kits, and through-partner collateral that service providers can easily deploy to market Horizon3 to their end clients.
• Community & Event Engagement: Expand Horizon3’s brand presence at key MSP industry shows and community gatherings, while driving sustained engagement through partner webinars and portal community activity.
• Incentives & Partner Promotion: Design targeted partner incentives, promotional plays, and engagement campaigns that motivate service provider reps and accelerate deal velocity.
• Program Practice Development: Collaborate closely with MSP sales reps to support account-mapping motions, build partner practice development frameworks, and support offer creation.
• Onboarding & Recruitment: Support recruitment and onboarding efforts by building whiteglove onboarding workflows and enablement experiences to drive platform adoption.

Requirements

• 5+ years of partner marketing or channel marketing experience in B2B cybersecurity or high-growth SaaS, with dedicated experience working within the MSP/MSSP ecosystem.
• MSP Ecosystem & Marketplace Expertise: Working knowledge of the managed services landscape, with experience leveraging cloud marketplaces (such as Pax8) to execute programmatic marketing campaigns, drive partner activation, and scale demand across SMB providers
• Multi-Channel Demand Generation: Demonstrated success launching joint campaigns across digital, events, webinars, and PR initiatives to build partner engagement and accelerate demand.
• Multi-Segment Understanding: Proven success designing GTM programs tailored across multiple segments including scale motions in SMB, extending sales reach through territory MSSPs, and leveraging partnerships with strategic named GSIs.
• Sales Partnership: Strong background collaborating directly with sales counterparts to co-create partner development strategies, incentive programs, and expansion plays.
• Collateral Development: Demonstrated ability to build partner sales tools and adapt existing product marketing content into simple, co-brandable assets that partner reps can easily use to generate customer demand.
• Marketing Tech Proficiency: Experience with CRM (Salesforce), PRM platforms (Unifyr), marketing automation tools, and virtual event platforms (Zillow).

Preferred

• Strategic planning and execution: you think beyond immediate tactics, translating high-level growth objectives into clear, phased roadmaps that align cross-functional teams toward measurable outcomes.
• Highly adaptable with a sense of urgency: you have a proven ability to execute in a quickly evolving, cross-functional team environment with a high level of urgency.
• Ownership and organization: you have a strong sense of ownership in your work, delivering high-quality, detailed-oriented products and solutions.
• Creative self-starter: you are comfortable developing your own creative solutions to problems without detailed guidance and executing on those solutions.
• Strategic Sales Partner: You collaborate naturally with sales counterparts, viewing marketing programs as direct revenue drivers rather than disconnected brand exercises.
• Influences stakeholders effectively: you are a strong communicator and are able to effectively share your vision to peers and cross-functional leadership.

Benefits

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.