Partner Marketing Lead

Responsibilities

• Support the development and coordinate the execution of full-funnel co-marketing campaigns across categories and channels, including onsite, offsite, and affiliate. This includes supporting go-to-market plans, monthly planning, and cross-functional campaign delivery.
• Build and nurture day-to-day marketing relationships with a set of merchant partners, identifying opportunities to improve performance and support growth.
• Support the marketing strategy and campaign performance of assigned merchant partners, identifying opportunities to grow merchant investment and contribute to revenue, GMV, and performance goals.
• Execute and optimize Affirm Marketing Solutions programs across onsite Marketplace placements, offsite media, affiliate, and emerging channels.
• Analyze campaign performance and translate results into actionable insights and recommendations that improve future investment, iROAS, and program performance.
• Serve as a merchant advocate and coordinate with internal cross-functional teams to improve execution, streamline processes, and share campaign learnings.
• Coordinate inbound RFP requests, supporting the development of dedicated marketing plans and materials for prospective partners.
• Help identify campaign targets based on business goals focused on acquisition, engagement, and loan takeup.
• Work closely with the media agency, Growth Marketing, and Brand and Creative teams to coordinate media plans, creative briefs, and content development.
• Support business-critical processes, including partner marketing budget tracking, the comprehensive co-marketing calendar, compliance submissions, and campaign documentation.

Requirements

• 6+ years of experience in Partner, Performance, Affiliate, or Product Marketing.
• Experience working with partners to develop plans and launch marketing programs across multiple media channels.
• Experience with CPA, CPC, CPL, and CPM payment models.
• A clear understanding of affiliate tracking models, tools, and platforms.
• Analytical and data-oriented, with a focus on using performance metrics to build campaigns that deliver results.
• Experience using performance analytics to identify insights and continuously optimize campaigns.
• A commercial mindset, with experience identifying opportunities to grow partner investment and contribute to revenue and performance goals.
• Excellent interpersonal and communication skills, with the ability to work effectively across teams.
• The ability to influence others and coordinate resources and relationships to deliver strong results.
• A motivated self-starter who looks for opportunities to share knowledge and improve how the team works.

Preferred

• Experience marketing across North America, particularly the US and Canada, preferred.
• Experience in the home, fitness, consumer electronics, or fashion industries is a plus.

Benefits

• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.