Senior Partner Activation Manager, AI

Responsibilities

• Story & Content Development
• - Partner with our alliance partners to define a clear, differentiated joint value proposition and narrative
• - Translate technical joint-solution capabilities into positioning, messaging, and content that resonates with partners, sellers, and customers
• - Build co-branded content assets (solution briefs, pitch decks, battlecards, case studies, demo scripts) in partnership with product marketing and the alliance partner's own marketing team
• Enablement Strategy & Execution
• - Design and own the enablement strategy that gets AI content into the hands of CAMs and the broader channel - training sessions, playbooks, certifications, and self-service resources
• - Identify and manage the right distribution channels for content (partner portals, enablement platforms, CAM-facing tools, sales enablement systems)
• - Track engagement and adoption of enablement content, and iterate based on what CAMs and partners actually use
• Demand Generation & Awareness
• - Build awareness campaigns (webinars, events, digital content, incentives) that drive interest in the joint AI solution

Requirements

• 7–10+ years in partner marketing, alliance marketing, or partner enablement, ideally in cybersecurity, cloud, or enterprise SaaS - senior enough to own this end-to-end with minimal direction
• Track record of building a content/enablement motion from scratch in a new or undefined category, not just running an existing playbook
• Demonstrated ability to operate with ambiguity and shifting priorities in a fast-paced environment, and to make good calls quickly without waiting for complete information
• Strong writer and storyteller - able to turn technical capability into a message a seller or partner can use
• Experience building enablement content and driving its adoption through CAMs or channel teams
• Comfortable working directly with external partner marketing counterparts, including at senior levels, to co-develop content
• Strong project management instincts — this role juggles content development, enablement rollout, and partner coordination simultaneously, often in parallel

Preferred

• Familiarity with partner portals / enablement platforms (e.g., Impartner, Allbound, PartnerStack, Highspot, or similar)
• Experience in cybersecurity, AI, or data resilience/protection markets
• Experience running MDF-funded content or co-marketing programs with technology alliance partners