Senior Partner Marketing Manager, Nationals

Responsibilities

• Joint GTM Planning: Partner directly with sales leadership and National PBMs to co-author and execute annual and quarterly go-to-market plans for key national partners (WWT, SHI, CDW, GuidePoint, Optiv, Insight).
• Strategic Program Design: Build structured, multi-quarter marketing programs tailored to national partner priorities, aligning core campaigns and initiatives with overarching company growth targets.
• Budget & MDF Administration: Oversee the national partner marketing budget and Market Development Funds (MDF), ensuring high-impact resource allocation across our top national accounts.
• Pipeline Reporting & Analytics: Track, analyze, and report on partner-sourced and partner-influenced pipeline, and campaign ROI in Salesforce to measure program effectiveness and guide future National Partner Investments.
• Integrated Demand Generation: Build and launch multi-channel joint campaigns leveraging events, digital, social, PR, and account-based marketing (ABM) to build market awareness and generate ecosystem pipeline across National Partners.
• Repeatable GTM Activation: Construct repeatable campaign-in-a-box frameworks, partner kits, and sales enablement assets designed to scale co-marketing activations for regional field teams.
• Incentives & Deal Reg Acceleration: Build targeted sales incentives, SPIFFs, and promotional campaigns that motivate partner reps, accelerate deal registrations, and drive daily field engagement.
• Primary Partner Liaison: Serve as the core marketing point of contact to cultivate strategic relationships, maintain operational cadence, and drive consistent engagement with key National marketing counterparts.
• Partner Mindshare & Enablement: Build sustained partner mindshare by designing targeted initiatives, enablement campaigns, and workshops that energize national partner sales reps and engineers.
• Enablement Content & Battlecards: Develop high-impact competitive battlecards, customer-facing one-pagers, and program collateral that equip national partner sales reps and engineers to confidently pitch and qualify Horizon3 opportunities.

Requirements

• 5+ years of dedicated partner/channel marketing experience in enterprise cybersecurity or high-growth SaaS.
• Direct National Partner Experience: A proven track record directly managing marketing programs and relationships with major National Partners (specifically WWT, SHI, CDW, GuidePoint, Optiv, or Insight).
• Sales Collaboration: Strong experience partnering closely with enterprise sales leadership and National Partner Business Managers to build joint revenue strategies.
• Relationship Building: Proven ability to navigate large, complex partner organizations, drive internal alignment, and secure partner commitment.
• Pipeline Delivery: Consistent track record of turning joint co-marketing initiatives into tangible pipeline and revenue growth.
• MDF Management & Reporting: Experience administering MDF programs, managing partner marketing budgets, and reporting impact directly in Salesforce.
• Marketing Tech Proficiency: Experience with CRM (Salesforce), PRM platforms (Unifyr), marketing automation tools, and virtual event platforms (Zillow).

Preferred

• Strategic planning and execution: you think beyond immediate tactics, translating high-level growth objectives into clear, phased roadmaps that align cross-functional teams toward measurable outcomes.
• Ownership and organization: you have a strong sense of ownership in your work, delivering high-quality, detailed-oriented products and solutions.
• Highly adaptable with a sense of urgency: you have a proven ability to execute in a quickly evolving, cross-functional team environment with a high level of urgency.
• Creative self-starter: you are comfortable developing your own creative solutions to problems without detailed guidance and executing on those solutions.
• Influences stakeholders effectively: you are a strong communicator and are able to effectively share your vision to peers and cross-functional leadership.
• Executive presence: you communicate with confidence and composure, acting as a trusted ambassador for the brand when working with external partner leadership and internal stakeholders.

Benefits

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.