Ad Operations Manager (Telehealth Growth)

Responsibilities

• Partner & Channel Oversight: Manage and evaluate the performance of in-house professionals, external agencies, and affiliate marketing partners promoting specialized treatments—including compounded GLP-1 weight management, peptide therapies, and sexual wellness solutions—to ensure measurable results.
• Campaign Optimization: Monitor paid acquisition campaigns across Meta Ads, Google Ads, and emerging channels, swiftly identifying bottlenecks and implementing performance adjustments.
• Unit Economics & Analytics: Track critical digital health metrics including CAC, ROAS, subscription retention, repeat purchase rates, churn, and Customer Lifetime Value (LTV) to guide smart budget allocations.
• Budget Strategy: Streamline multi-million dollar advertising spend, cutting inefficient spend and scaling high-performing funnels to maximize bottom-line profitability.
• Growth Innovation: Evaluate new affiliate partners, media networks, and acquisition channels tailored to the health and wellness market to safely and efficiently expand our reach.
• Operational Leadership: Build robust performance-monitoring frameworks, reporting loops, and operational best practices, leveraging modern analytics and automation tools to support a scaling team.
• Industry Experience: Extensive background in ad operations, performance marketing, or growth leadership within a digital health, telehealth, or D2C prescription healthcare company.
• Budget Mastery: Proven track record of managing substantial ad spend, coordinating multiple agency partners or internal teams, and improving efficiency metrics in regulated or compliance-heavy sectors.
• Channel Expertise: Deep, hands-on understanding of Meta Ads, Google Ads, paid acquisition frameworks, and affiliate ecosystems within health/wellness.
• Subscription & Data Acumen: Strong fluency in subscription business economics, retention funnels, revenue attribution models, and core performance metrics (CAC vs. LTV).