Responsibilities

• Own end-to-end management of direct-sold digital campaigns in Google Ad Manager (GAM), including order and line item setup, targeting, creative trafficking, QA, delivery monitoring, pacing, optimization, and wrap-up reporting.
• Develop and execute digital campaign strategy with Sales: translate advertiser goals and KPIs into campaign plans, recommend targeting, placements, and formats across sites, newsletters, and sponsored content, and deliver measurable results.
• Build and deploy email campaigns and newsletter sponsorships through our email service platform (Omeda), including creative and tracking setup, testing, deployment, and post-send performance reporting.
• Work closely with the sales team, advertisers, and agencies to provide specs and collect assets. Lead kickoff and status calls as needed to ensure all campaign elements are met: reformatting/building creatives, coordinating information with the correct parties, and making sure all deadlines are hit internally and externally.
• Provide screenshots, reporting, and optimization recommendations, and troubleshoot client, creative, tag, and site issues quickly and proactively.
• Provide detailed campaign reporting and evaluate campaign success against client goals and benchmarks including insights, recommendations, and identify upsell and renewal opportunities.
• Maintain ad operations best practices, documentation, and QA processes, including creative specs, brand safety, viewability, and discrepancy resolution with third-party ad servers and verification vendors.
• Work alongside the Director of Digital Ad Operations to improve workflows, tools, and processes and to serve as a resource and mentor for junior team members.

Requirements

• 4+ years of related experience in digital advertising operations, ideally on the publisher/media side.
• Bachelor's degree preferred.
• Strong, hands-on experience with Google Ad Manager, including trafficking, inventory forecasting, reporting, and troubleshooting.
• Strong experience in email marketing, including building, deploying, and reporting on email campaigns and sponsorships using an email service platform (Omeda or similar), with an understanding of segmentation, deliverability, and list management best practices.
• Proven experience in digital campaign strategy: developing campaign plans, setting KPIs, analyzing performance, and recommending optimizations across display, email, and sponsored content.
• Proficient with Google Analytics, third-party ad serving and tracking, and Microsoft Office (Excel, Outlook, PowerPoint, Word); advanced Excel skills for reporting and analysis.
• Working knowledge of HTML, JavaScript, and rich media formats for creative QA and troubleshooting; Photoshop a plus.
• Self-motivated, proactive, detail-oriented, creative, and analytical, with the ability to manage multiple campaigns and deadlines simultaneously with minimal oversight.
• Excellent written and oral communication skills, with a collaborative, client-service mindset.

Preferred

• Bachelor's degree preferred.
• Photoshop a plus.