Traffic Coordinator

Responsibilities

• Coordinate the trafficking and delivery of advertising creative across all media channels, including digital display, social, video, CTV/OTT, broadcast and streaming television and radio, print, out-of-home, and other media as applicable.
• Work closely with media planners, buyers, account teams, creative teams, clients, and media vendors to ensure advertising materials are delivered accurately and on time.
• Maintain campaign traffic schedules and monitor creative due dates, launch dates, material deadlines, and campaign changes.
• Obtain and communicate media specifications and submission requirements to internal teams, clients, and creative partners.
• Review creative assets for basic compliance with vendor and publisher specifications before submission.
• Coordinate the collection and distribution of creative assets, including artwork, video, audio, copy, URLs, tracking information, and other required campaign materials.
• Deliver approved advertising materials to media vendors, publishers, networks, stations, platforms, and other partners.
• Confirm receipt and acceptance of advertising materials and resolve missing assets, incorrect specifications, rejected creative, or other trafficking issues.
• Maintain accurate records of creative versions, approvals, submission dates, campaign instructions, and vendor confirmations.
• Coordinate creative rotations, campaign updates, asset replacements, and other in-flight campaign changes.

Requirements

• Bachelor’s degree in Advertising, Marketing, Communications, Business, or a related field preferred.
• 5+ years of experience in media, advertising, campaign operations, project coordination, traffic, or a related field preferred.
• Understanding of the advertising campaign lifecycle.
• Familiarity with digital and traditional media channels.
• Strong organizational and time-management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Exceptional attention to detail and accuracy.
• Strong written and verbal communication skills.
• Ability to work effectively with media planners, buyers, account teams, clients, creative teams, and external vendors.
• Ability to prioritize assignments and respond quickly to changing campaign requirements.
• Proficiency with Microsoft Excel, Outlook, PowerPoint, and other business productivity tools.