Responsibilities
- Lead the planning, coordination, and execution of sponsorship activations across Tao Group Hospitality venues and events.
- Partner closely with Marketing, Operations, Events, Culinary, Beverage, VIP Marketing, and other internal departments to ensure seamless execution of partnership initiatives.
- Serve as the primary day-to-day contact for assigned brand partners, maintaining strong relationships and ensuring contractual obligations are fulfilled.
- Manage sponsorship activation timelines, deliverables, logistics, and communication from planning through post-event recap.
- Ensure all sponsorship activations align with Tao Group Hospitality's brand standards, operational requirements, and guest experience expectations.
- Coordinate internal resources and external vendors to execute partnership programs efficiently and effectively.
- Track sponsorship deliverables and ensure all contractual assets are executed accurately and on schedule.
- Develop post-activation reports and partnership recap materials highlighting campaign performance, guest engagement, and partnership value.
- Collaborate with Marketing Partnerships leadership to identify opportunities to enhance existing partnerships and improve activation strategies.
- Assist in developing creative partnership concepts, activation ideas, and integrated marketing programs that align with partner objectives and Tao Group Hospitality initiatives.
- Support the preparation of sponsorship presentations, proposals, and partnership materials as needed.
- Maintain accurate partnership records, calendars, and activation documentation.
- Coordinate cross-functional meetings to align stakeholders throughout the planning and execution process.
- Stay informed on hospitality, entertainment, experiential marketing, and sponsorship trends to recommend innovative activation opportunities.
- Generate new sponsorship leads as applicable to enhance revenue generation of the department.
- Assist with additional projects and responsibilities as assigned.
Requirements
- 2-5 years of experience in sponsorship marketing, partnership activation, experiential marketing, event marketing, hospitality, entertainment, or a related field.
- Experience managing sponsorship activations, branded experiences, or integrated marketing programs.
- Strong understanding of hospitality, entertainment, experiential marketing, and consumer engagement.
- Exceptional project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Excellent verbal, written, and interpersonal communication skills.
- Proven ability to collaborate effectively across diverse cross-functional teams.
- Strong relationship management skills with both internal stakeholders and external partners.
- Highly detail-oriented with the ability to manage timelines, deliverables, and contractual obligations.
- Creative thinker with the ability to identify innovative activation opportunities and solve problems proactively.
- Strong analytical skills with the ability to measure partnership success and communicate results.
- Bachelor\'s Degree in Marketing, Hospitality, Business, Communications, Event Management, or a related field, or an equivalent combination of education and experience.
- Proficiency in Microsoft Office Suite, including PowerPoint and Excel; experience with Adobe Creative Suite or similar design platforms is a plus.
- Must be 21 years of age or older.
Preferred
- Adobe Creative Suite or similar design platforms is a plus.
Benefits
- Medical, Dental, and Vision Coverage
- 401(k) Retirement Program with Employer Match
- Life and Disability Insurance Plans
- Ancillary Insurance Plans
- Employee Assistance Program
- Fertility & Family Forming Support and Resources
- Pet Insurance
- Employee Discounts
- TAO Savings Marketplace
- Time off and much more!