Corporate Social Media Manager

Responsibilities

• Own the social media day-to-day operating model for assigned PHG properties and outlets, aligned with business priorities, brand standards, and property initiatives.
• Own multiple social media channels for all Pacific Hospitality properties including outlets and collaborate with Stay Golden by Meritage Collection.
• Own the AI-agent flow from content request through review, routing, and publishing, using established brand and approval standards.
• Manage social calendars, publishing schedules, campaign rollouts, and day-to-day channel operations through Sprout Social.
• Own organic content engagement across assigned channels; Property Marketing Leads own direct messages and property-specific guest follow-up.
• Plan and manage Facebook Events for property activations, restaurant programming, seasonal experiences, and other approved initiatives.
• Work with Property Marketing Leads to identify content needs, define capture requests, and coordinate the flow of approved on-site assets.
• Size and prepare images for social publishing and create supporting social assets.
• Source and organize video assets that need to be converted into Reels or other short-form formats.
• Oversee organic content boosting and platform optimization in coordination with marketing priorities and approved budgets.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent professional experience.
• 5+ years of experience leading brand social media strategy, channel management, community management, or digital marketing programs.
• Experience managing social media across multiple properties, brands, locations, or business units; enterprise or multi-property experience is strongly preferred.
• This position requires approximately 25% travel and may be based remotely in California, Texas, Arizona, or Hawaii, near one of our property markets.
• Strong working knowledge of Instagram, Facebook, LinkedIn, and emerging social platforms; TikTok experience is preferred.
• Proficiency with Sprout Social or a comparable social media management and reporting platform.
• Portfolio or representative work sample demonstrating social media strategy, photography, visual storytelling, and/or social-first creative is required.
• Strong visual judgment and photography literacy, including the ability to define image needs, assess on-site captures, and prepare assets for publishing.
• Working knowledge of Adobe Creative Suite for image adjustments and production, plus Canva for social asset creation and adaptation.
• Familiarity with short-form video formats and the ability to source, organize, and brief video assets for editing is preferred; video editing is not the primary responsibility of this role.

Preferred

• TikTok experience is preferred.
• Enterprise or multi-property experience is strongly preferred.
• Hospitality, luxury lifestyle, travel, restaurant, or multi-property brand experience preferred.