Manager, Social USA

Responsibilities

• Social strategy: co-create a one-page US social strategy with the GM and team: objectives, audience, KPIs.
• Content mix: define the sourcing ratios so there's always a clear place to pull from to fill the calendar.
• Style guide: build the social style guide: logos, typefaces, colors, sizes.
• Template system: design formats for every content type: Stories, Reels, posts, carousels, intro and outro clips.
• Asset system: organize every approved asset in one system (Google Drive and/or Canva) so anyone on the team can find and use it.
• Built to scale: start with Instagram, but build every piece to replicate on TikTok and Facebook.
• Content calendar: own it, end to end.
• Sourcing plan: know where every piece of content comes from, and make sure it shows up on time.
• Creators & UGC: find and manage influencers; secure UGC and the rights to use it.
• Video editors: direct editors with clear creative briefs.

Requirements

• You've built a social program from scratch: style guide, templates, sourcing plan, calendar. Not just posted into someone else's.
• A strong eye and hands-on tools: Canva, CapCut or similar, and Metricool or another scheduling and analytics platform.
• Creator experience: you can find influencers, negotiate, and secure UGC rights.
• You can brief a video editor and get back what you asked for.
• An operator's brain: you run meetings, keep asset libraries clean, and make sure nothing falls through the cracks.
• A voice that fits ours: friendly, a little ironic, human.
• Analytical honesty: you report what's working and what isn't, and change course.
• Authorized to work in the US.

Benefits

• 401(k) with employer matching
• Health & Dental insurance
• $1,400/year travel discount on WeRoad trips!