Social media and growth marketing specialists

Responsibilities

• Social Media Management & Content Posting
• Take ownership of EverAway’s social media accounts, including Facebook, Instagram, TikTok, and LinkedIn.
• Create, schedule, and consistently publish engaging posts, videos, Reels, Stories, and other relevant content.
• Develop and maintain weekly and monthly social media content calendars.
• Utilize EverAway’s existing library of professionally developed commercials, advertisements, videos, and static graphics.
• Edit, resize, caption, and repurpose existing creative content for different platforms.
• Write compelling captions, promotional messaging, and calls to action that encourage app downloads and registrations.
• Monitor comments, messages, and audience engagement, responding appropriately and escalating customer inquiries when necessary.
• Identify relevant social media trends and opportunities to increase brand awareness.
• Maintain consistent branding, messaging, and posting activity across all platforms.

Requirements

• Proven experience managing business social media accounts and consistently publishing content.
• Strong knowledge of Facebook, Instagram, TikTok, LinkedIn, and Meta Business Suite.
• Experience with social media scheduling, content calendars, and short-form video content.
• Ability to edit and repurpose existing videos, advertisements, and creative assets.
• Experience with lead generation, prospect research, and data acquisition.
• Familiarity with ZoomInfo, Apollo, or similar contact enrichment platforms.
• Experience managing paid digital advertising campaigns.
• Working knowledge of CRM software, email marketing, AI tools, and marketing automation.
• Strong organizational, communication, and analytical skills.
• Ability to work independently and manage multiple marketing responsibilities within a limited weekly schedule.

Preferred

• Real estate, property management, home services, or technology marketplace marketing.
• Experience sourcing property ownership data and identifying second-home owners.
• Experience marketing mobile applications and driving app installations.
• Experience recruiting independent contractors or gig-economy workers.
• Familiarity with Canva, CapCut, Meta Ads Manager, and social media management platforms.
• Experience with Zoho CRM or similar systems.