Social Media & Content Specialist

Responsibilities

• Social Media Strategy & Management - Develop and execute a social media content strategy aligned with business objectives. - Manage all social media channels including Instagram, Facebook, and emerging platforms. - Maintain a detailed content calendar and ensure consistent posting schedules. - Create engaging content that drives brand awareness, engagement, and consideration. - Responsible for maintaining a content library of photography, video, and user-generated content. Content Creation - Capture on-property photography and videography showcasing guestrooms, dining, events, activations, team members, and guest experiences. - Produce short-form video content, including Instagram Reels, and Stories. - Write compelling captions and copy reflecting the Wayfinder Newport brand voice. - Coordinate content production for seasonal campaigns, special events, promotions, and partnerships. Brand Storytelling - Highlight Wayfinder Newport's connection to Newport, local businesses, community partnerships, and cultural experiences. - Showcase lifestyle programming, culinary experiences, weddings, group events, and seasonal offerings. - Identify opportunities to create authentic, engaging storytelling that differentiates Wayfinder Newport from competitors. Community Engagement - Monitor and respond to comments, messages, reviews, and social interactions in a timely manner. - Build relationships with guests, influencers, local organizations, and community partners. - Encourage user-generated content and guest participation. Analytics & Reporting - Track performance metrics including engagement, reach, impressions, follower growth, website traffic, and conversions. - Produce monthly reporting and recommendations. - Monitor social media trends, competitor activity, and emerging opportunities. Collaboration - Work closely with the Sales, Marketing, Food & Beverage, and Ownership teams. - Support marketing campaigns, promotions, special events, and public relations initiatives. - Assist with coordination of influencer visits, media stays, and content partnerships. - This position reports to the Director of Sales & Marketing and works closely with the Corporate Marketing Manager. What are we looking for?

Requirements

• 3+ years of social media management, content creation, or digital marketing experience.
• Exceptional photography and videography skills.
• Experience creating and editing short-form video content.
• Strong copywriting and storytelling abilities.
• Proficiency with Canva, Adobe Creative Suite, HeyOrca, or similar creative tools.
• Strong understanding of Instagram, Facebook, and current social media trends.
• Ability to work evenings, weekends, and special events when needed.
• Strong organizational skills and attention to detail.

Preferred

• Hospitality, tourism, restaurant, lifestyle, or destination marketing experience.
• Experience working with influencers and brand partnerships.
• Familiarity with analytics platforms and reporting tools.

Benefits

• comprehensive benefits — including 401(k) with company match