Digital Marketing Manager (Remote)

Responsibilities

• Manage the day-to-day content accuracy, updates, and performance of property, corporate, and independent/restaurant websites, including hosting, design updates, and content refreshes.
• Coordinate with brand digital teams and vendors on brand.com and OTA content, imagery, and merchandising for each property.
• Monitor site analytics and report on traffic, conversion rate, and direct booking metrics.
• Develop and execute SEO strategy across all properties, including keyword research, on-page optimization, and local SEO, and track rankings and organic visibility by market and property.
• Manage Google Business Profiles at the property level, including listings accuracy, photos, posts, and review response.
• Manage planning, execution, and optimization of paid media campaigns across paid search, metasearch, paid social, and OTAs, including brand-specific programs and budgets (Hilton Advance, Beacon, Amplify/Elevate, Marriott PLUS).
• Own budget pacing, bid strategy, audience targeting, creative testing, and monthly performance reporting across all paid channels.
• Oversee organic social content calendars and community management across property and restaurant group accounts.
• Partner with Revenue Management to align digital marketing spend and messaging with rate strategy and demand calendars, and maintain a monthly digital marketing dashboard for ownership and property leadership.
• Manage relationships and contracts with external SEO, web, and paid media agencies as needed.

Requirements

• 3–5+ years of digital marketing experience, ideally within hospitality, multi-unit retail/restaurant, or multi-location services businesses.
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4, Google Business Profile, and a major CMS (WordPress or brand-proprietary platforms).
• Familiarity with hotel brand digital ecosystems is a strong plus (e.g., Hilton Advance/Amplify/Beacon, Marriott PLUS/Marriott Digital Services/Koddi).
• A high school diploma or equivalent is required; a bachelor's degree in Marketing, Communications, Business, or a related field is a plus.
• Strong analytical skills with the ability to translate performance data into clear recommendations for non-marketing stakeholders.
• Excellent project management skills; comfortable managing multiple properties, brands, and vendors simultaneously.

Preferred

• Familiarity with hotel brand digital ecosystems (e.g., Hilton Advance/Amplify/Beacon, Marriott PLUS/Marriott Digital Services/Koddi)

Benefits

• Health Benefits – Comprehensive Medical, Dental, and Vision insurance available starting the first of the month after just 30 days. (Full-time team members)
• Holidays & Paid Time Off – Take time to relax and recharge. (For eligible team members)
• 401(k) Retirement Plan – Secure your future with our generous company match.
• Education Program – Further your career with our tuition reimbursement program.
• Hotel Travel Discounts – Explore the world with special rates.
• Daily Pay – Access your earnings when you need them.