Manager, Advancement Digital Marketing

Responsibilities

• Serve as one of the digital marketing leads for DU Advancement.
• Work closely with digital communications coordinator in email, web, content and social media marketing including data reporting for each area.
• Manage external vendors when needed to produce content for Advancement campaigns.
• Support the successful promotion of content to our alumni, donor and key constituent audiences for The Denver Difference campaign.
• Keep abreast of emerging trends in digital marketing, specifically in marketing automation, always looking to remain at the forefront of best practices.
• Engage across DU as a creative thinker, problem solver, partner manager and collaborative partner for external communications.
• Oversee a robust and complex communications calendar, effectively managing priorities and deadlines for the digital marketing team.
• Ability to work closely with partners to ensure all projects are aligned with strategic goals and advancement objectives.
• Serve as lead in the strategy, development and execution of email marketing campaigns using Salesforce Marketing Cloud to engage alumni, donors, and other key constituents, driving philanthropic and engagement goals.
• Collaborate with Advancement and campus partners to create targeted event marketing campaigns, ensuring a seamless digital experience for event promotion, registration, and post-event follow-up.

Requirements

• Bachelor’s degree or equivalent combination of education and work experience.
• 2-4 years of experience
• Experience with a marketing automation platform
• Experience with Drupal, WordPress, or similar CMS platforms
• Experience collaborating with internal and external partners

Preferred

• Salesforce Marketing Cloud experience
• Automated journey development
• Content marketing expertise
• SEO knowledge
• Experience in higher education or another complex nonprofit environment.

Benefits

• The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.