Lead Digital Marketing Manager

USA (Remote)

$122K/yr – $149K/yrSenior Level7+ years expFull time

Posted 4 hrs ago

Job Summary

Own the web estate strategy and delivery across properties, driving performance, governance, and discoverability while coordinating with Design and Engineering to execute the roadmap.

  • Define sequencing of build work and roadmaps
  • Align GEO/AI-answer discoverability and tracking governance

Job Description

Responsibilities

  • The four web properties — performance, conversion, and delivery
  • Web compliance and governance, including cookie consent and tracking governance
  • GEO and AI-answer discoverability across the properties, alongside conventional search performance
  • Definition and sequencing of website build and development work delivered by Engineering
  • Coordination with the separate Design team on visual work for the estate
  • The web roadmap and the case for what it returns

Requirements

  • 7+ years in web, digital marketing, or growth, with direct ownership of a web estate
  • A track record of moving a conversion measure on owned properties, not only of shipping site work
  • Technical SEO depth, and demonstrated engagement with GEO and AI-answer discoverability
  • Experience directing engineering delivery without owning the engineering resource
  • Web compliance and tracking governance experience, including consent management
  • Analytics fluency sufficient to defend what the web numbers claim
  • The ability to hold a roadmap across competing stakeholder demands from multiple pillars

Preferred

  • Healthcare or other regulated-industry web experience, including accessibility obligations
  • Multi-property or multi-brand estate management
  • CMS migration or replatforming experience
  • Experience establishing GEO measurement where no baseline existed

Benefits

  • Flexible Personal Time Off (Vacation time)
  • 401K match
  • Competitive healthcare, dental and vision insurance plans
  • Paid Parental Leave (Maternity and Paternity leave)
  • Employee Stock Purchase Program
  • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
  • Free Subscription to the Calm App
  • Tuition Assistance Program
  • Pet Insurance
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Amwell

At Amwell, we’re all about making healthcare simpler, smarter, and more accessible. Our technology connects people to a range of programs including primary and specialty care, behavioral health, and chronic condition management. For almost 20 years, we’ve helped improve health outcomes for millions of people around the world — and we’re just getting started.

Founded in 2006
Boston, Massachusetts, USA
953 employees (20 in marketing)

Salaries

Posted range

$122K/yr – $149K/yr

Taken straight from the job posting.

See all Amwell salaries
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Lead Digital Marketing Manager

Amwell · USA · Remote