Responsibilities

• The four web properties — performance, conversion, and delivery
• Web compliance and governance, including cookie consent and tracking governance
• GEO and AI-answer discoverability across the properties, alongside conventional search performance
• Definition and sequencing of website build and development work delivered by Engineering
• Coordination with the separate Design team on visual work for the estate
• The web roadmap and the case for what it returns

Requirements

• 7+ years in web, digital marketing, or growth, with direct ownership of a web estate
• A track record of moving a conversion measure on owned properties, not only of shipping site work
• Technical SEO depth, and demonstrated engagement with GEO and AI-answer discoverability
• Experience directing engineering delivery without owning the engineering resource
• Web compliance and tracking governance experience, including consent management
• Analytics fluency sufficient to defend what the web numbers claim
• The ability to hold a roadmap across competing stakeholder demands from multiple pillars

Preferred

• Healthcare or other regulated-industry web experience, including accessibility obligations
• Multi-property or multi-brand estate management
• CMS migration or replatforming experience
• Experience establishing GEO measurement where no baseline existed

Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Paid Parental Leave (Maternity and Paternity leave)
• Employee Stock Purchase Program
• Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance