Responsibilities

• Technical SEO: site health, crawlability, indexing, redirects and site structure across the main site and subdomains. This includes leading the SEO side of our blog migration and post-migration monitoring in Search Console.
• Content performance: keyword and search-intent research for our core services. You'll also consolidate the blog: merge overlapping posts, retire dead content, and rewrite titles and metadata for pages with high impressions and low clicks.
• AEO / GEO: structure service pages and our Regulatory Tracker hub so AI assistants cite RSI Security. That means direct-answer blocks, FAQ and Service schema, and question-led headings. Each month, check whether AI tools cite us for our core buyer questions and report the results.
• Analytics and conversion: keep GA4 and Search Console reporting accurate (bot filtering, key events, form tracking) and run conversion tests on service pages and blog calls to action.
• Reporting: a monthly organic and AI-visibility scorecard for the marketing L10 meeting, covering what changed, why, and what you're doing next.
• What you'll support:
• - Paid search, working with our agency (MGL): landing page quality, keyword and negative-keyword input, and shared reporting.
• - HubSpot: SEO-related forms, lead source tracking, and campaign attribution.
• - Vertical campaigns and events: landing pages, content briefs, and organic promotion.
• - Market research from primary sources (Search Console, Semrush, sales call notes, win/loss data, competitor sites and regulator publications), not AI-generated summaries alone.