Senior Manager, Digital Marketing

Responsibilities

• Advertising
• - Craft and execute Lean In’s advertising strategy, primarily driving individual women into Lean In Connect and Circles.
• - Own the ad budget and the channel mix. Model CPA and activation assumptions and make deliberate tradeoffs rather than defaulting to more spend.
• - Own the creative: ad design and copy, landing pages, signup flows, etc.
• - Design the experimentation plan: what we’re testing and why, and the exit criteria for scaling or pausing.
• - Track and analyze performance against KPIs (traffic, conversion rate, CPA), and ensure learnings are captured and communicated to stakeholders regularly
• Multi-channel marketing
• - Own acquisition and retention across channels. Bring them in, and keep them active once they’re here.
• - Craft and execute on a multi-channel marketing strategy, with a focus on social and email. Know the many ways to reach and convert people, and use the right levers for each audience and product.
• - Build marketing campaigns for our programs: Company Programs, Lean In Girls, Circles and Networks. For example, turning findings from the Circles survey into a campaign that recruits new Circle leaders across ads, social, and email.

Requirements

• 5-7+ years in growth, performance, or acquisition marketing, with strength in both B2C and B2B.
• A track record of data-driven marketing and strong analytic chops: A/B testing, conversion optimization, and independently driving experimentation from hypothesis to results.
• Experience owning a media budget and deciding channel mix, with evidence of improving efficiency rather than only increasing spend.
• Experience building and running a go-to-market plan end to end, through public launch to measurable adoption.
• A habit of testing new acquisition channels before there’s a playbook. You follow how GEO and AI search are changing discovery, and how Lean In shows up in those places as a way to acquire new members.
• Strong creative instincts. You can write the copy and direct the design, not just brief someone else.
• Strong cross-functional partnership. You work with Content, Product, and Comms as a peer, and you frame performance in terms of both program impact and channel metrics.
• Proactive communication. You align stakeholders before executing and make it easy for partners to see where things stand.
• Demonstrated ability to drive intersectional, inclusive marketing outcomes, and a strong commitment to equity and inclusion.
• Passion for the missions of Lean In, Option B, and the Dave Goldberg Scholarship Program.

Benefits

• Benefits: Medical, dental, and vision insurance; 401(k) with a 4% employer match; generous paid time off; and additional benefits designed to support well-being and long-term success.