Director of Marketing

Responsibilities

• Brand Strategy & Marketing Planning
• Develop and implement annual marketing plans for all AHG concepts and service lines, ensuring each brand maintains a distinct identity and voice.
• Build cohesive multi-channel strategies spanning digital, print, social, PR, and in-venue touchpoints across both Aspen and Fort Worth markets.
• Lead marketing support for the Fort Worth launch of Acquolina and the new Japanese Steakhouse concept, from pre-opening through grand opening and beyond.
• Set KPIs, track performance, and present results to the Managing Partner on a regular cadence.
• Monitor market trends, competitive activity, and guest behavior to continuously refine strategy.
• Vendor & Agency Management
• Serve as the day-to-day point of contact for all external marketing partners: SEO, website development, organic social media content, and PR.
• Hold vendors accountable to agreed deliverables, timelines, and budgets; evaluate performance regularly.
• Source, vet, and onboard new vendors as the portfolio grows; negotiate contracts and coordinate invoices with finance.

Requirements

• 5+ years of progressive marketing experience, with at least 2 years in a director or senior manager role.
• Proven experience in the hospitality, restaurant, or food & beverage industry — multi-concept experience strongly preferred.
• Demonstrated ability to design, implement, and measure multi-channel marketing strategies across distinct brand identities.
• Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign — portfolio or work samples required.
• Experience managing and holding accountable multiple external vendors and agencies simultaneously.
• Comfortable working within a defined marketing budget set in partnership with finance; able to track spend, prioritize allocations, and report on ROI.
• Experience leading or contributing to a restaurant or hospitality pre-opening or new market launch — from strategy through grand opening.
• Experience marketing across multiple distinct geographic markets or audiences.
• Strong project management skills with the ability to prioritize across a wide portfolio of brands and deadlines without a team structure.
• Excellent written and verbal communication skills; comfortable presenting strategy and results directly to ownership.

Preferred

• Familiarity with hospitality-specific platforms: OpenTable, Resy, Toast, SevenRooms, or similar
• Working knowledge of Google Analytics 4, Meta Business Suite, and email platforms (Mailchimp, Klaviyo, or similar)
• Basic understanding of SEO/SEM principles (vendor-managed but internally informed)
• Experience with wine, luxury, or lifestyle brand marketing
• Bachelor's degree in Marketing, Communications, Business, or a related field

Benefits

• Health Benefits Medical, dental, and vision (details upon offer)
• PTO Competitive PTO + paid holidays
• Dining Privileges Complimentary and discounted dining across all AHG concepts
• Professional Development Budget for tools, subscriptions, and industry events