Director of Marketing

Responsibilities

• Strategy, Planning & Leadership Alignment
• Build and manage quarterly and annual marketing plans for DCU and ADS with clear priorities, timelines, and outcomes.
• Define KPIs, establish baselines, and deliver consistent reporting to leadership.
• Translate business goals into focused marketing initiatives; communicate tradeoffs and resource needs clearly.
• Demand Generation & Customer Acquisition
• Lead channel strategy and execution across email, paid media, organic search, content, social, and events/trade shows.
• Improve funnel performance from awareness to conversion and repeat purchase.
• Optimize for profitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible.
• Brand, Messaging & Positioning
• Own messaging frameworks and ensure accurate, consistent brand execution across both brands.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 8+ years of progressive marketing experience, ideally including B2B and/or manufacturing/industrial.
• Demonstrated ability to build marketing plans tied to measurable business outcomes.
• Strong command of digital marketing, email/automation, SEO/SEM, and performance reporting.
• Experience with CRM and marketing automation platforms; comfort with attribution and funnel metrics.
• Proven leadership capability (people, vendors, cross-functional alignment).

Preferred

• Experience supporting both a manufacturing/B2B brand and an eCommerce/digital growth engine.
• Experience building/cleaning measurement systems and improving data integrity (e.g., traffic quality, attribution).

Benefits

• Medical
• Dental
• Vision
• Accidental Insurance
• Critical Illness
• Supplemental Life Insurance
• Short Term Disability
• Long Term Disability
• 401K + Company Match
• Legal Shield