VP of Marketing

Responsibilities

• Develop and execute comprehensive multichannel marketing strategies that encompass digital marketing, content marketing, social media advertising campaigns, print advertising, and demand generation marketing.
• Lead the planning, implementation, and management of integrated marketing campaigns to boost brand awareness and customer engagement.
• Oversee the creation of high-quality content including copywriting, graphic design, and multimedia assets using Adobe Creative Suite and WordPress.
• Manage marketing automation tools and CRM systems to streamline outreach efforts, nurture leads, and enhance customer relationship management.
• Analyze web analytics reporting with tools like Google Analytics and Google AdWords to measure campaign performance, optimize ROI, and inform strategic decisions.
• Drive SEO initiatives to improve organic search rankings and increase website traffic through keyword research, content optimization, and technical audits.
• Lead a talented team of marketing professionals by providing mentorship, fostering innovation, and ensuring successful project execution across all initiatives.
• Collaborate closely with product management, sales, and other departments to align marketing efforts with overall business objectives.

Requirements

• Proven experience managing marketing teams within a B2B or e-commerce environment with a focus on digital marketing strategies.
• Strong proficiency in SEO, social media marketing (including Facebook Advertising), email marketing, Google Analytics, Google AdWords, and marketing automation platforms.
• Demonstrated ability to develop compelling content through copywriting and graphic design skills; familiarity with Adobe Creative Suite is essential.
• Expertise in managing advertising sales campaigns across multiple channels including print, digital display, social media advertising campaigns, and performance marketing.
• Solid understanding of web development basics such as WordPress HTML integration for website updates and content management.
• Experience in demand generation marketing techniques that drive lead acquisition and revenue growth.
• Excellent leadership skills with a track record of managing cross-functional teams focused on innovative marketing project management.
• Strong analytical skills with the ability to interpret web analytics reports for continuous improvement.
• Exceptional communication skills for effective collaboration across departments and stakeholders; adept at research to stay ahead of industry trends.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Happy hour
• Health insurance
• Health savings account