Mortgage Marketing Manager

Responsibilities

• Marketing Strategy, Content and Campaign Management Own ideation, calendarization and content creation for Mortgage social channels and SocialCoach, including but not limited to daily posts and monthly service anniversary and top producer posts.
• Manage Mortgage email strategy and drive the process, including submitting emails via internal Marketing/Compliance project management tool and scheduling emails to various audiences through Republic Bank’s CRM.
• Maintain PowerPoint and presentation templates for various Mortgage initiatives.
• Manage and create flyers as needed.
• Sales Enablement, Events and Associate Support Partner with MLOs on events, including creating flyers, supporting cost analysis and routing materials through the project management tool.
• Manage promotional items for Mortgage, including ideating, managing pricing to budget, ordering and distributing promotional items as needed.
• Ensure efficient distribution of all marketing materials to loan officers, existing clients and prospects, as relevant.
• Ensure mortgage associates are properly trained in the use of social media to generate business leads.
• Support newly hired loan officers through proper social media onboarding and training.
• Compliance, Governance and Regulatory Partnership Work with Mortgage Compliance to expand Republic Bank Mortgage’s social media presence by exploring compliant videos, flyers and new ideas for sales call marketing or blitzes to drive brand awareness in footprint areas through social media.

Requirements

• Minimum of 5 years marketing experience with emphasis on social media and digital marketing required.
• Minimum of 2 years mortgage, real estate or mortgage-adjacent industry experience preferred.
• Hands-on experience creating content briefs and content for social channels required (Facebook, Instagram, LinkedIn, YouTube etc).
• Demonstrable skills in digital storytelling for brands and organizations appropriately for each social media platform’s community required.
• Excellent project management skills, including managing and maintaining content calendars, scheduling social media activity, and coordinating content creation required.
• Strong working knowledge of email marketing preferred.
• High level working knowledge of residential conventional/government mortgage processing, underwriting, and closing guidelines preferred.
• Excellent coaching and training skills required.
• Proficiency in Microsoft Office programs including Word, Excel, PowerPoint, Outlook and Copilot required.
• Experience using social media management and monitoring software (e.g., Sprout Social, HubSpot, Social Coach etc.) required.