Paid Digital Media Strategist

Responsibilities

• Serve as the paid media lead and primary strategic partner for assigned brands and markets.
• Partner with field marketing teams to understand business goals and develop media strategies to drive reservations, ticket sales, event attendance, private event leads, and visitation.
• Develop media plans including channel strategy, audience targeting, budget allocation, promotional support, and testing recommendations.
• Own paid media performance for assigned markets and proactively identify opportunities to improve results and drive growth.
• Build, launch, manage, and optimize campaigns across paid social and digital advertising platforms including Meta, TikTok, LinkedIn, Snapchat, Spotify, Reddit, and emerging channels.
• Partner with agency teams on paid search, programmatic, OTT/CTV, and broader media strategy, evaluating recommendations and ensuring alignment with business goals.
• Analyze performance, attribution, customer acquisition metrics, and ROI to provide actionable recommendations to field marketing teams and leadership.
• Create and present performance reports, insights, and strategic recommendations to field marketing teams.
• Identify, test, and evaluate new channels, audiences, and advertising opportunities to improve performance and drive innovation.
• Manage campaign budgets, pacing, tracking, measurement, and reporting across multiple brands and markets.

Requirements

• Bachelor's degree in marketing, advertising or media related field
• 4+ years of paid media or digital marketing experience.
• Hands-on experience managing campaigns across platforms such as Meta, TikTok, LinkedIn, Snapchat, Reddit, or similar advertising channels.
• Strong understanding of paid search, programmatic, display, video, audio, and OTT/CTV media.
• Experience developing media plans, allocating budgets, analyzing results, and making strategic recommendations.
• Experience partnering with agencies on media strategy, planning, and performance optimization.
• Strong analytical and reporting skills with the ability to translate data into actionable business insights.
• Able to work full time in a cooperative in-person team environment.
• Able to participate in ad hoc collaborative meetings with colleagues to formulate marketing strategy and share best practices
• Experience managing multiple brands, campaigns, locations, or markets simultaneously

Preferred

• Canva experience is a plus
• Hospitality, entertainment, restaurant, sports, multi-location, or agency experience preferred

Benefits

• Health, dental, and vision insurance
• Personal and vacation time
• 401(k) plan with employer match