Marketing Operations Manager - University of Maryland Eastern Shore

Princess Anne, MD (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 days ago

Job Summary

Own campus level marketing execution from calendar-driven campaigns to activations, partnering with dining, operations, and student groups to educate, engage, and drive participation and sales.

  • Lead cross-team collaboration and measurement to optimize guest experience and program results.
  • Translate data and feedback into improvements across campaigns, events, and partnerships.

Job Description

Responsibilities

  • Execute the established marketing, promotional, and activation calendar, ensuring campaigns and events are delivered accurately and on schedule.
  • Coordinate campus-specific marketing initiatives with culinary, residential dining, retail, catering, and operations teams.
  • Support meal plan education, participation, promotion, and sales initiatives.
  • Develop strong relationships with students, campus departments, student leaders, and other key partners.
  • Bring company campaigns, signature programs, events, promotions, and brand activations to life.
  • Manage marketing communications, signage, merchandising, planograms, and program standards.
  • Train and support managers, associates, and student ambassadors on marketing programs and execution.
  • Use sales, participation, engagement, and feedback data to identify opportunities and improve results.
  • Support initiatives that drive residential dining participation, retail revenue, catering sales, and technology adoption.
  • Partner with the Catering Director to increase catering awareness, leads, and sales.

Requirements

  • Know how to take an established marketing strategy and execute it successfully at the campus level.
  • Are comfortable coordinating campaigns, engaging students, presenting to campus partners, and supporting a busy operation.
  • Understand that creativity must be paired with accountability, operational discipline, and measurable results.
  • Can influence and collaborate across departments without direct authority.
  • See marketing as a business and revenue driver , not simply a communications function.
  • Have strong attention to detail and understand how marketing impacts the overall guest experience.
  • Thrive in a fast-paced environment where priorities can change quickly.
  • Are willing to roll up your sleeves and work alongside the team.
  • Bachelor's degree in Marketing, Communications, Hospitality, Business, Public Relations, or a related field; equivalent experience may be considered.
  • 3+ years of experience in marketing, hospitality, foodservice, retail, campus engagement, events, operations, or a related field.

Preferred

  • Higher education, campus dining, restaurant marketing, retail operations, catering, meal plan sales, or foodservice technology.

Benefits

  • We offer competitive benefits, see our website for more.
Thompson Hospitality Corporation logo

Thompson Hospitality Corporation

Thompson Hospitality is the largest minority-owned Food Service, and one of the largest Retail Food and Facilities Management companies in the country. It’s a trusted position which has given us a sensibility we also bring to our restaurant group and retail operations.We’re a family-run organization, built on values that carry over to more than twenty years of client, customer, and community relationships. Every one of us has the same goal: to provide the ultimate client experience. We ask, “How else can we help?” Then we make magic happen."It isn’t simply what you do in your life that matters, it’s who you are."This was the creed of Thompson patriarch and teacher, Fred Thompson, Sr. And this is how his children, Warren, Fred Jr., and Benita, have chosen to lead this company since its founding in 1992.What we do every day is in service of our many clients, customers, and communities across the country. We look at every person and project as the most important one of the day. And we are always adding services, products, and systems that make your life easier.Recognized as “Company of the Year” in 2010 by Black Enterprise Magazine, we’re a company whose performance is guided by six simple standardsServe the Highest Quality Food Provide World-Class ServiceMaintain Flexibility to Better Serve Our ClientsBe Accountable For Our ActionsCelebrate DiversityGive Back to Our CommunitiesOur mission is to provide a positive experience to every relationship in which we are involved: one Guest, one Client, one Team Member at a time.

Founded in 1992
Reston, Virginia, USA
760 employees (27 in marketing)

Marketing Team

Marketing Team Size
16 (2% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
13.6K
Traffic Source Mix
Search
29.9%
Direct
51.1%
Referral
8.5%
Social
9.2%
Paid
1.1%

Headcount Trend

Current headcount: ~765

Recent News

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Marketing Operations Manager - University of Maryland Eastern Shore

Thompson Hospitality Corporation · Princess Anne, MD · On-site