Marketing Operations Manager - University of Maryland Eastern Shore

Responsibilities

• Execute the established marketing, promotional, and activation calendar, ensuring campaigns and events are delivered accurately and on schedule.
• Coordinate campus-specific marketing initiatives with culinary, residential dining, retail, catering, and operations teams.
• Support meal plan education, participation, promotion, and sales initiatives.
• Develop strong relationships with students, campus departments, student leaders, and other key partners.
• Bring company campaigns, signature programs, events, promotions, and brand activations to life.
• Manage marketing communications, signage, merchandising, planograms, and program standards.
• Train and support managers, associates, and student ambassadors on marketing programs and execution.
• Use sales, participation, engagement, and feedback data to identify opportunities and improve results.
• Support initiatives that drive residential dining participation, retail revenue, catering sales, and technology adoption.
• Partner with the Catering Director to increase catering awareness, leads, and sales.

Requirements

• Know how to take an established marketing strategy and execute it successfully at the campus level.
• Are comfortable coordinating campaigns, engaging students, presenting to campus partners, and supporting a busy operation.
• Understand that creativity must be paired with accountability, operational discipline, and measurable results.
• Can influence and collaborate across departments without direct authority.
• See marketing as a business and revenue driver , not simply a communications function.
• Have strong attention to detail and understand how marketing impacts the overall guest experience.
• Thrive in a fast-paced environment where priorities can change quickly.
• Are willing to roll up your sleeves and work alongside the team.
• Bachelor's degree in Marketing, Communications, Hospitality, Business, Public Relations, or a related field; equivalent experience may be considered.
• 3+ years of experience in marketing, hospitality, foodservice, retail, campus engagement, events, operations, or a related field.

Preferred

• Higher education, campus dining, restaurant marketing, retail operations, catering, meal plan sales, or foodservice technology.

Benefits

• We offer competitive benefits, see our website for more.