Social Media Manager

Steamboat Springs, CO (On-site)

$24K/yr – $36K/yrMid LevelContract

Posted 2 weeks ago

Job Summary

Lead and implement the social strategy and monthly content calendar, drive brand-safe asset creation and copy with a consistent voice, and measure performance to inform ongoing optimizations.

Define KPIs, cadence, and testing framework to optimize reach and engagement
Manage daily guest engagement across DMs, comments, and UGC rights
Collaborate with Events, Culinary, and Ops on launches and activations; coordinate influencer partnerships

Job Description

Responsibilities

Build a social strategy and monthly content calendar for your accounts.
Define KPIs and reporting cadence; test, learn, and optimize.
Produce on‑brand photo/video assets; write compelling copy with a consistent voice.
Engage with guests daily; manage DMs, comments, and UGC rights; escalate service issues to ops.
Partner with Events, Culinary, and Ops on launches, features, and activations.
Coordinate influencer and partnership opportunities; ensure disclosures and brand safety measures are in place.
Track performance (reach, engagement, traffic, reservations) and deliver actionable insights.
Maintain brand and legal compliance; manage content approvals and asset libraries.

Requirements

Hands‑on social management experience for hospitality or lifestyle brands.
Strong creative skills (copy, photo/video) and platform fluency (IG, FB, TikTok, YouTube, Pinterest).
Analytics literacy; experience with scheduling and listening tools.

Salaries

Posted range

$24K/yr – $36K/yr

Taken straight from the job posting.

The middle of this range ($30K) is 63% below the median base salary for Social Media Manager roles in the United States ($81K).

Social Media Manager median pay in the United States

$83K/yr

Most pay falls between $70K and $98K. Based on 611 salaries.

See all Social Media Manager salaries See more Social Media Manager jobs

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