Sr. Manager, Social Strategy
ServiceNow
New York City, NY (Remote)
$155K/yr - $272K/yrIn-houseFull-timeManager10+ years exp.
2 hrs ago
Social Media Manager
Plainview, NY (Hybrid)
$85K/yr – $95K/yrMid Level4+ years expFull time
Posted 2 hrs ago
Job Summary
Own and execute two-brand organic social programs from voice and content strategy through publishing, community management, and platform experimentation.
- Lead two brand channels with distinct voices and content strategies
- Own publishing, community management, and performance reporting across platforms
Job Description
Responsibilities
- Define and keep a distinct voice for each brand. Purity and Cheerific talk to different people and should sound like it.
- Write a voice guide for each brand that the rest of the team can actually use
- Make sure every post, caption, comment and reply sounds like us
- Own organic social strategy for both brands: platform priorities, content pillars, cadence and growth targets
- Run day-to-day publishing, copy and community across TikTok, Instagram, Facebook, YouTube and Pinterest
- Build the content calendar across always-on content, product launches and seasonal moments
- Manage comments, DMs and community, and turn what customers say into content ideas
- Find, test and grow us on emerging platforms before they’re crowded. Think Threads, Reddit, Lemon8, Substack, broadcast channels and whatever comes next.
- Test new content types: lo-fi and selfie-style video, series, memes, carousels, livestreams, AI-made content and formats that don’t have a name yet
- Keep a pulse on trends, sounds, memes and platform changes, and move fast on the ones worth chasing
Requirements
- 4 to 6 years in organic social or brand marketing, including 2+ years owning a brand's channels
- A writer first, with sharp instincts for voice and the ability to be funny on purpose
- Deep, native understanding of TikTok and Instagram: algorithms, formats and what makes people stop scrolling
- A track record of testing new platforms and formats early
- Daily, hands-on use of AI tools for content and workflow
- Comfort shooting and editing mobile-native video
- A strong analytical mindset and fluency in social tools and native analytics
- Good judgment on what can and can’t be said about a supplement, and comfort working within FTC and claims rules
- The ability to run two brands' channels at once while priorities shift
Preferred
- You've grown an account on a platform early, before it was obvious. Show us.
- You've built AI workflows for content or social. Show us those too.
- A supplement, wellness, beauty or CPG background
- Experience growing a community from scratch
Benefits
- Performance bonus opportunity
- Full Benefits Package: Medical, dental, vision, and 401(k)
- Real ownership of social across two brands
- Room to test new platforms and formats without asking permission for every idea
- A collaborative, supportive team environment
Purity Products
Everything we do at Purity Products is guided by 3 co-equal values: a commitment to customer satisfaction, a dedication to quality, and the relentless pursuit of sound nutritional science.Customer Satisfaction: In the 25+ years Purity Products has been in business, we have reached over 3 million people with our unique nutritional supplements. Many of those people have become longtime customers who are part of our Super Saver delivery program that makes sure they receive a steady supply of their favorite Purity formulas at discounts of up to 27%. Our dedicated team of customer service experts is trained to give you product advice, answer your questions, and make sure you are 100% happy with your Purity Products experience.Quality: We do everything possible to bring you the highest quality products manufactured using the strictest standards for safety and potency. We have a special department that monitors all of our products and procedures, and we hold our supply partners to the same principles that we adhere to. To read more about our Quality Assurance procedures, click here.Nutritional Science: Since its inception, Purity Products has pursued sound nutritional science with a passion. Every one of our formulas is designed with a purpose: to enhance healthy living. We use ingredients that are backed by clinical research, blended together for synergistic effect. That’s why you will see patented forms of various ingredients in many of our products. These patented nutrients are developed by scientists to unlock the most powerful version of that nutrient. Not all versions of a vitamin, mineral, or plant-based extracts are created equally. Some are more bioavailable than other forms, some are more potent, and some are harvested using methods that are better for the environment. If an ingredient is in a Purity Products supplement, it was chosen to give you the best nutritional experience available.
Salaries
Posted range
$85K/yr – $95K/yr
Taken straight from the job posting.
The middle of this range ($90K) is 11% above the median base salary for Social Media Manager roles in the United States ($81K).
Social Media Manager median pay in the United States
Most pay falls between $70K and $98K. Based on 610 salaries.
Marketing Team
Marketing Team Size
9 (10% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
110.6K
Monthly Google Ads Budget
$19.7K
Traffic Source Mix
Search
35.6%
Direct
53.7%
Referral
3.7%
Social
5.6%
Paid
1.3%
Headcount Trend
Current headcount: ~93
News about Purity Products
Links
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