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Marketing jobs

3,788 marketing jobs

18 hrs ago

Paid Media Audience Strategy & Data Architecture Lead

Citi

Irving, TX (Unknown)Full time$115K/yr – $172K/yr

18 hrs ago

Marketing Generalist 4

U.S. Bank

Horsham, PA (Unknown)Full time$93K/yr – $109K/yr

23 hrs ago

Marketing Insights and Analytics Manager--AZ, CA, CO, NV, OR, TX, WA, or UT

Zions Bancorporation

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Senior Product Marketing Manager

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San Francisco, CA (Hybrid)Full time$200K/yr – $240K/yr

23 hrs ago

B2B Field Marketing Vice President– North America Services

Mastercard

Atlanta, GA (On-site)Full time$189K/yr – $359K/yr

23 hrs ago

Senior Manager, Marketing & Communications

Coverys

Boston, MA (On-site)Full time$134K/yr – $158K/yr

23 hrs ago

Paid Search Analyst

Synchrony

Costa Mesa, CA (Hybrid)Full time$60K/yr – $112K/yr

23 hrs ago

Senior Product Marketing Manager, Venture Capital

Juniper Square

USA (Remote)Full time$115K/yr – $215K/yr

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Senior Product Marketing Manager, Real Assets

Juniper Square

USA (Remote)Full time$115K/yr – $215K/yr

23 hrs ago

Brand Director

Manulife

Boston, MA (Hybrid)Full time$129K/yr – $223K/yr

23 hrs ago

Marketing Analyst

First American Equipment Finance

Rochester, NY (On-site)Full time$63K/yr – $70K/yr

23 hrs ago

VP, Head of TIAA Brand Marketing & Advertising

TIAA

Chicago, IL (Hybrid)Full time$188K/yr – $282K/yr

23 hrs ago

Paid Media Strategic Lead

Citi

New York City, NY (Hybrid)Full time$164K/yr – $245K/yr

23 hrs ago

Advisor Marketing Operations & Enablement Manager

Wealth Enhancement Group

USA (Remote)Full time$110K/yr – $125K/yr

23 hrs ago

Director, Global Enterprise Communications

Capital One

McLean, VA (On-site)Full time$173K/yr – $217K/yr

23 hrs ago

Marketing Generalist 4

U.S. Bank National Association

Minneapolis, MN (On-site)Full time$93K/yr – $109K/yr

23 hrs ago

Marketing Consultant

Velera

Iowa, LA (Remote)Full time$96K/yr – $125K/yr

23 hrs ago

Marketing Enablement Lead- Marketing Audience Activation

PNC

Charlotte, NC (On-site)Full time$91K/yr – $186K/yr

23 hrs ago

Marketing Enablement Specialist Sr - Pega Customer Decision Hub

PNC

Charlotte, NC (On-site)Full time$64K/yr – $117K/yr

23 hrs ago

Senior Brand Designer | Growth

Ramp

San Francisco, CA (Hybrid)Full time$132K/yr – $181K/yr

All marketing roles in the US in the Finance industry

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All marketing roles in the US in the Finance industry

Get alerts for this search

3,788 jobs

Paid Media Audience Strategy & Data Architecture Lead

Citi

Irving, TX (Unknown)

$115K/yr - $172K/yrIn-houseFull-timeSenior level6+ years exp.

18 hrs ago

Marketing Generalist 4

U.S. Bank

Horsham, PA (Unknown)

$93K/yr - $109K/yrIn-houseFull-timeMid level6+ years exp.

18 hrs ago

Marketing Insights and Analytics Manager--AZ, CA, CO, NV, OR, TX, WA, or UT

Zions Bancorporation

Salt Lake City, UT (On-site)

$101K/yr - $135K/yrIn-houseTemporarySenior level6+ years exp.

23 hrs ago

Senior Product Marketing Manager

Airwallex

San Francisco, CA (Hybrid)

$200K/yr - $240K/yrIn-houseFull-timeSenior level7+ years exp.

23 hrs ago

B2B Field Marketing Vice President– North America Services

Mastercard

Atlanta, GA (On-site)

$189K/yr - $359K/yrIn-houseFull-timeSenior level

23 hrs ago

Senior Manager, Marketing & Communications

Coverys

Boston, MA (On-site)

$134K/yr - $158K/yrIn-houseFull-timeSenior level10+ years exp.

23 hrs ago

Paid Search Analyst

Synchrony

Costa Mesa, CA (Hybrid)

$60K/yr - $112K/yrIn-houseFull-timeMid level5+ years exp.

23 hrs ago

Senior Product Marketing Manager, Venture Capital

Juniper Square

USA (Remote)

$115K/yr - $215K/yrIn-houseFull-timeSenior level3+ years exp.

23 hrs ago

Senior Product Marketing Manager, Real Assets

Juniper Square

USA (Remote)

$115K/yr - $215K/yrIn-houseFull-timeSenior level3+ years exp.

23 hrs ago

Brand Director

Manulife

Boston, MA (Hybrid)

$129K/yr - $223K/yrIn-houseFull-timeSenior level10+ years exp.

23 hrs ago

Marketing Analyst

First American Equipment Finance

Rochester, NY (On-site)

$63K/yr - $70K/yrIn-houseFull-timeEntry level2+ years exp.

23 hrs ago

VP, Head of TIAA Brand Marketing & Advertising

TIAA

Chicago, IL (Hybrid)

$188K/yr - $282K/yrIn-houseFull-timeSenior level10+ years exp.

23 hrs ago

Paid Media Strategic Lead

Citi

New York City, NY (Hybrid)

$164K/yr - $245K/yrIn-houseFull-timeSenior level10+ years exp.

23 hrs ago

Advisor Marketing Operations & Enablement Manager

Wealth Enhancement Group

USA (Remote)

$110K/yr - $125K/yrIn-houseFull-timeSenior level4+ years exp.

23 hrs ago

Director, Global Enterprise Communications

Capital One

McLean, VA (On-site)

$173K/yr - $217K/yrIn-houseFull-timeDirector/executive8+ years exp.

23 hrs ago

Marketing Generalist 4

U.S. Bank National Association

Minneapolis, MN (On-site)

$93K/yr - $109K/yrIn-houseFull-timeSenior level6+ years exp.

23 hrs ago

Marketing Consultant

Velera

Iowa, LA (Remote)

$96K/yr - $125K/yrIn-houseFull-timeMid level8+ years exp.

23 hrs ago

Marketing Enablement Lead- Marketing Audience Activation

PNC

Charlotte, NC (On-site)

$91K/yr - $186K/yrIn-houseFull-timeSenior level5+ years exp.

23 hrs ago

Marketing Enablement Specialist Sr - Pega Customer Decision Hub

PNC

Charlotte, NC (On-site)

$64K/yr - $117K/yrIn-houseFull-timeSenior level2+ years exp.

23 hrs ago

Senior Brand Designer | Growth

Ramp

San Francisco, CA (Hybrid)

$132K/yr - $181K/yrIn-houseFull-timeSenior level5+ years exp.

23 hrs ago

Citi

Paid Media Audience Strategy & Data Architecture Lead

Irving, TX (Unknown)

$115K/yr – $172K/yrSenior Level6+ years expFull time

Posted 18 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own audience strategy end-to-end across planning, development, activation, and governance, driving customer acquisition, engagement, and growth through data‑driven segmentation and cross‑functional leadership.

Defines audience frameworks and measurement with stakeholders
Translates first-party data into actionable audience recommendations and activation plans

Job Description

Responsibilities

Audience Strategy & Planning: Develop audience strategies that support customer acquisition, cross-sell, engagement, and retention objectives, define target audience frameworks using customer behavior, lifecycle stage, demographics, transactional data, and behavioral signals, determine the optimal timing, channel, and messaging approach for audience engagement, partner with business stakeholders to identify high-value audience opportunities aligned with strategic priorities and establish audience selection methodologies, segmentation standards, and measurement frameworks.
Customer Insights & Audience Development: Leverage first-party data, analytics, and customer insights to identify actionable audience segments, evaluate audience performance and recommend optimizations based on campaign results and changing business objectives, collaborate with analytics and data science teams to develop propensity models, lookalike audiences, and predictive targeting approaches and translate complex customer data into clear audience recommendations for marketing teams.
Data Architecture & Audience Enablement: Design and oversee data flows supporting audience creation, activation, and measurement across marketing and advertising platforms, partner with technology and data engineering teams to ensure audience data is integrated and distributed effectively, support identity resolution, customer matching, audience onboarding, and activation processes and ensure audience strategies can be operationalized and scaled across multiple activation platforms.
MarTech & AdTech Strategy: Guide audience activation across digital marketing, paid media, CRM, and customer engagement platforms., partner with media teams to align audience strategies with channel capabilities and business objectives, evaluate and recommend tools, platforms, and processes that improve audience management and activation effectiveness and serve as a subject matter expert on audience strategy, data-driven targeting, and customer segmentation.
Governance & Controls: Ensure audience creation and activation activities comply with established privacy, compliance, and data governance requirements, maintain documentation related to audience frameworks, segmentation methodologies, business rules, and activation processes and partner with risk, legal, and compliance teams to support governance reviews and audits.
Cross-Functional Leadership: Lead collaboration across Marketing, Media, Analytics, Data Science, Technology, Product, and Compliance teams, influence strategic decision-making by providing data-driven audience recommendations and present audience strategies, insights, and performance results to senior stakeholders.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Requirements

6-10 years of experience in consumer marketing, advertising and/or media.
6-10 years of experience in audience strategy, marketing analytics, customer data strategy, paid media, marketing technology, data architecture, or related disciplines.
Demonstrated experience developing audience strategies that support customer acquisition, engagement, retention, and growth objectives.
Experience leveraging first-party data to build customer segments and activation strategies.
Strong understanding of customer lifecycle marketing, audience planning, segmentation, and targeting methodologies.
Experience working across MarTech and AdTech ecosystems, including audience activation and measurement.
Strong analytical skills with the ability to transform customer insights into actionable business recommendations.
Proficiency in SQL and experience working with large customer datasets.
Strong communication and stakeholder management skills with experience presenting recommendations to business leaders.

Preferred

Experience with LiveRamp or similar AdTech, identity resolution, clean room, customer data, or audience connectivity platforms.
Experience with DSPs, CDPs, marketing cloud platforms, ad servers, and customer engagement technologies.
Knowledge of customer identity, audience onboarding, attribution, and measurement methodologies.
Experience in financial services, banking, or highly regulated industries.
Bachelor's degree in Marketing, Analytics, Data Science, Information Systems, Business, or a related field.

Benefits

medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812

New York, New York, US

195K employees (3,957 in marketing)

www.citigroup.com

69% recommend to a friend

70% CEO approval

Traffic Signals

Monthly Visitors

2.3M

Monthly Google Ads Budget

$4.2K

Traffic Source Mix

22%

Direct

42.9%

Referral

34.4%

Social

0.2%

Paid

0.5%

Headcount Trend

Current headcount: ~199.4K

Marketing Team

Marketing Team Size

2,872 (1% of company)

Median Career Experience

20 years

Median Tenure

8.1 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Angela Culver-Gleason

CMO | Managing Director of Services Global Marketing

At the company for 3 years 3 months

Greg Wheeler

Chief Marketing Officer, The Home Depot portfolio

At the company for 13 years 3 months

Ursula Castrillon

Sr. Vice President, CMO, Partner Marketing Lead

At the company for 20 years 2 months

Talor Thompson, MBA

Assistant Vice President Marketing, Financial Inclusion

At the company for 2 years 2 months

Funding

Total Funding

$22.3B

Last Raise

$6.5B

Post IPO Debt, 6 months ago

Funding History

Sep 2025
Post IPO Debt • $6.5B
Apr 2025
Post IPO Debt • $2.8B
Nov 2024
Post IPO Debt • $4.3B

Recent News

Citi Names 276 New MDs in Its Smallest Class Since 2020 — See the List

Dec 3, 2025 • Business Insider

Citi’s Premium Card Rollout Was Marred by Errant Approvals

Nov 27, 2025 • The Wall Street Journal

Citigroup to replace CFO Mason with Luchetti, reorganizes retail and wealth divisions

Nov 21, 2025 • Reuters

Responsibilities

Audience Strategy & Planning: Develop audience strategies that support customer acquisition, cross-sell, engagement, and retention objectives, define target audience frameworks using customer behavior, lifecycle stage, demographics, transactional data, and behavioral signals, determine the optimal timing, channel, and messaging approach for audience engagement, partner with business stakeholders to identify high-value audience opportunities aligned with strategic priorities and establish audience selection methodologies, segmentation standards, and measurement frameworks.
Customer Insights & Audience Development: Leverage first-party data, analytics, and customer insights to identify actionable audience segments, evaluate audience performance and recommend optimizations based on campaign results and changing business objectives, collaborate with analytics and data science teams to develop propensity models, lookalike audiences, and predictive targeting approaches and translate complex customer data into clear audience recommendations for marketing teams.
Data Architecture & Audience Enablement: Design and oversee data flows supporting audience creation, activation, and measurement across marketing and advertising platforms, partner with technology and data engineering teams to ensure audience data is integrated and distributed effectively, support identity resolution, customer matching, audience onboarding, and activation processes and ensure audience strategies can be operationalized and scaled across multiple activation platforms.
MarTech & AdTech Strategy: Guide audience activation across digital marketing, paid media, CRM, and customer engagement platforms., partner with media teams to align audience strategies with channel capabilities and business objectives, evaluate and recommend tools, platforms, and processes that improve audience management and activation effectiveness and serve as a subject matter expert on audience strategy, data-driven targeting, and customer segmentation.
Governance & Controls: Ensure audience creation and activation activities comply with established privacy, compliance, and data governance requirements, maintain documentation related to audience frameworks, segmentation methodologies, business rules, and activation processes and partner with risk, legal, and compliance teams to support governance reviews and audits.
Cross-Functional Leadership: Lead collaboration across Marketing, Media, Analytics, Data Science, Technology, Product, and Compliance teams, influence strategic decision-making by providing data-driven audience recommendations and present audience strategies, insights, and performance results to senior stakeholders.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Requirements

6-10 years of experience in consumer marketing, advertising and/or media.
6-10 years of experience in audience strategy, marketing analytics, customer data strategy, paid media, marketing technology, data architecture, or related disciplines.
Demonstrated experience developing audience strategies that support customer acquisition, engagement, retention, and growth objectives.
Experience leveraging first-party data to build customer segments and activation strategies.
Strong understanding of customer lifecycle marketing, audience planning, segmentation, and targeting methodologies.
Experience working across MarTech and AdTech ecosystems, including audience activation and measurement.
Strong analytical skills with the ability to transform customer insights into actionable business recommendations.
Proficiency in SQL and experience working with large customer datasets.
Strong communication and stakeholder management skills with experience presenting recommendations to business leaders.

Preferred

Experience with LiveRamp or similar AdTech, identity resolution, clean room, customer data, or audience connectivity platforms.
Experience with DSPs, CDPs, marketing cloud platforms, ad servers, and customer engagement technologies.
Knowledge of customer identity, audience onboarding, attribution, and measurement methodologies.
Experience in financial services, banking, or highly regulated industries.
Bachelor's degree in Marketing, Analytics, Data Science, Information Systems, Business, or a related field.

Benefits

medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.