Manager, Paid Social

Responsibilities

• Own the day-to-day management and optimization of paid social campaigns for platforms such as Facebook/Instagram and TikTok. Focus on performance marketing to achieve CAC targets.
• Build and implement a “test and learn” framework to continuously improve campaign performance, refine targeting, and drive results.
• Provide forward-thinking leadership on paid social trends, emerging strategies, and performance metrics that can influence broader business objectives and inform other marketing efforts.
• Own and manage vendor relationships for relevant channels, ensuring smooth execution of campaigns and timely delivery of assets.
• Lead the creative development process in collaboration with internal teams and external agencies. Use customer, cultural, and performance insights to drive compelling creative that resonates with our target audience.
• Oversee the entire creative process, from concepting to final asset delivery. Ensure all creative aligns with brand standards and performance goals while being tailored to platform-specific needs (e.g., Meta, TikTok).
• Partner with the e-commerce team, product teams, and other key stakeholders to coordinate large-scale testing, product launches, and cross-channel execution.
• Share insights, best practices, and learnings with internal teams to ensure alignment and maximize campaign effectiveness across different marketing channels.
• Collaborate with the creative and marketing teams to ensure all assets and campaigns are optimized for performance and strategically aligned with business goals.
• Utilize reporting tools like Motion, Haus, and Heap to track and analyze performance across campaigns, creatives, and channels.

Requirements

• 3+ years of experience in digital advertising, with a focus on paid social media platforms (Facebook/Instagram, TikTok, etc.).
• Strong agency and client-side experience, with a deep understanding of the intricacies and dynamics of each.
• Proven track record working with digital-first brands, especially those with a strong e-commerce presence.
• Strong analytical and quantitative skills, with the ability to interpret data and derive actionable insights.
• Strong creative acumen, with experience leading and optimizing creative development processes that drive performance.
• Expertise in building and implementing a "test and learn" framework to optimize campaigns for performance and growth.
• Ability to translate data into strategic recommendations and actionable plans for future campaigns.