Senior Manager, AEO & SEO Content Activation

Responsibilities

• Within Marketing Channel Strategy, the Answer Engine Optimization and Search Engine Optimization team strengthens how investors discover, understand, and engage with Schwab across search and AI-driven experiences.
• You will use analytical thinking and sound decision-making to prioritize opportunities, establish governance and measurement approaches, and turn insights into scalable content and technical improvements.
• Success requires collaborative leadership across business units, content teams, affiliate marketing, public relations, social media, and other channel partners.
• You will adapt as AI-driven search evolves, test emerging approaches, and translate complex findings into clear recommendations that teams can act on.

Requirements

• 5+ years of experience managing enterprise-scale search engine optimization, including on-page, content, and technical SEO
• Bachelor’s degree in English, journalism, economics, finance, or a related field
• Experience developing digital content and marketing briefs
• Experience defining key performance indicators, evaluating performance, and translating data into actionable recommendations
• Knowledge of answer engine optimization and how AI answer engines surface and cite content
• Familiarity with content management systems, taxonomy, information architecture, and website governance
• Proficiency with PowerPoint, Excel, and Microsoft Office
• Demonstrated analytical thinking and problem-solving skills used to prioritize opportunities and make sound decisions
• Demonstrated communication and collaboration skills, including the ability to influence partners and build alignment across organizational boundaries
• Ability to adapt strategies, balance competing priorities, and drive outcomes in an evolving digital environment

Preferred

• Experience in financial services or another highly regulated industry
• Experience with AI visibility and tracking platforms such as Profound
• Experience with SEO platforms such as Semrush, Google Search Console, or Clearscope
• Knowledge of Adobe Analytics or a comparable analytics platform
• Experience with Sanity or another headless content management system
• Experience with digital public relations, earned-media strategy, affiliate partnerships, publishers, or review sites
• Understanding of investing and personal finance
• Ability to translate strategic direction into clear, scalable requirements for content and channel partners