Director of SEO

Responsibilities

• Lead and mentor a team of SEO Managers to execute effective SEO, GEO, and AEO strategies for multiple campaigns.
• Implement SEO strategy deliverables for key clients.
• Provide strategic guidance and oversee the planning, development, and implementation of advanced SEO initiatives.
• Develop and lead the agency's GEO/AEO practice, building strategies that increase client visibility and citations in AI-generated answers across platforms such as Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, and Claude.
• Optimize content for answer engines, including featured snippets, People Also Ask, and voice search, by structuring content around clear, direct answers to user questions.
• Strengthen entity signals and brand authority (E-E-A-T, consistent citations, reviews, and third-party mentions) that influence how AI systems understand and recommend clients.
• Monitor and evaluate SEO performance and organic KPIs, including AI search visibility, brand mentions, and citation share in AI-generated results, ensuring the delivery of high-quality results.
• Collaborate with cross-functional teams, including web development, content, and marketing, to align strategies with campaign objectives.
• Take a leadership role in maintaining technical site health, including addressing redirects, crawlability for AI crawlers, and schema/structured data optimization.
• Oversee the optimization of Google Business Profiles for improved local search and local AI answer visibility.

Requirements

• 6+ years of hands-on experience in SEO, with a strong background in SMB (small and midsize businesses) SEO.
• Proven expertise in technical SEO, content optimization, on-site, and off-site SEO strategies.
• Demonstrated experience with GEO/AEO, including optimizing content and brand presence for AI Overviews, LLM-powered search tools, and answer engines.
• Strong understanding of structured data, entity-based SEO, and how large language models retrieve and cite sources.
• Proficiency in using tools such as Google Search Console, Google Analytics, and SEO research tools (e.g., Ahrefs, Screaming Frog), plus familiarity with AI visibility tracking tools.
• A proactive problem-solver with a demonstrated ability to take initiative and drive results.
• Excellent communication skills, both written and verbal, including the ability to explain emerging AI search concepts to clients.
• Strong time-management skills and the ability to effectively manage a team.
• Preferred: Experience with WordPress and familiarity with SEO plugins.
• Preferred: Prior experience in SEO for law firms and attorney marketing.

Preferred

• Preferred: Experience with WordPress and familiarity with SEO plugins.
• Preferred: Prior experience in SEO for law firms and attorney marketing.

Benefits

• Employer Contributed benefits package, including medical, dental, and vision insurance.
• 15 days of paid time off per year, in addition to holidays.
• Paid parental leave to support work-life balance.