Director of SEO & AEO

Responsibilities

• Be a player-coach: do hands-on work alongside the team. Build and run AI workflows, work client accounts and work directly with clients, so your coaching and standards come from current practice.
• Lead and develop the SEO/AEO team through clear expectations, regular coaching and performance feedback. Identify capability gaps and recommend hiring or development priorities within an approved resource plan.
• Set the practice roadmap and help account leads turn client goals into focused plans. Allocate capacity, resolve delivery risks and make tradeoffs across accounts.
• Be accountable for service quality and client confidence. Support important strategy conversations and escalations, and partner with client services on retention and appropriate expansion opportunities.
• Establish a consistent measurement approach that connects search and answer-engine visibility to qualified demand and business results, with clear attribution limits.
• Improve how the team works. Turn proven AI workflows into shared operating standards, with human review, clear ownership and checks for accuracy and client suitability.
• Make answer-engine visibility measurable for the team: an AI citation tracker (a fixed prompt set per client, run weekly across ChatGPT, Perplexity, Gemini and Google AI Overviews, logging where the client and its competitors are cited) that teammates use on the accounts they own.
• Work with adjacent delivery teams and leadership to keep commitments realistic, improve delivery efficiency and identify where the service needs to change.

Requirements

• You should be able to coach strong practitioners, make difficult prioritization calls and work directly with clients when the stakes are high.
• Practical AI expertise: enough depth to build, test and improve workflows yourself, then help the team use them well.
• We want people who are constantly learning in public on X.
• Strong judgment across technical SEO, content strategy, analytics and client prioritization.
• Evidence you have led SEO or organic-growth practitioners and improved team performance, while staying hands-on yourself: recent accounts you worked, workflows you built or ran and client work you did.
• Practical AEO experience, with examples of what you tested, what changed and how you measured it.
• AI workflows you have personally built or materially improved, including the quality checks and failure cases. Show us one agent or workflow you built and still run: inputs, outputs, QA and the result.
• AI fluency you can show: how answer engines retrieve and cite sources, and which calls you still make yourself.
• Client results you can explain with a baseline, time period and attribution method, plus examples of decisions you made when results fell short.
• You are constantly learning in public on X. We want people who spend real time there: more than 3 hours a week.

Benefits

• Medical, dental, and vision
• life insurance
• 401(k) with 4% match
• unlimited PTO
• monthly UberEats
• MacBook
• home-office stipend/setup. Subject to plan terms and eligibility.