Director of SEO
Marketing Six
USA (Remote)
$80K/yr - $100K/yrAgencyFull-timeDirector/executive6+ years exp.
2 hrs ago
Senior SEO Specialist
Raleigh, NC (Remote)
Salary Not AvailableSenior Level6+ years expFull time
Posted 1 day ago
Job Summary
Own and drive organic growth for First Citizens Bank by leading SEO strategy, technical audits, cross-functional collaboration, and AI-driven search initiatives across web properties.
- Lead SEO strategy and execution across web properties and ensure best practices
- Collaborate with Content Strategy, UX/UI, Development, Analytics, and Marketing teams to integrate SEO into enhancements
- Monitor performance and translate insights into actionable optimization work
Job Description
Responsibilities
- Lead SEO strategy and execution across First Citizens Bank web properties, ensuring adherence to SEO best practices and search engine guidelines.
- Conduct technical SEO audits and identify opportunities to improve site architecture, crawlability, indexation, Core Web Vitals, structured data, and overall search performance.
- Partner with Content Strategy, UX/UI, Development, Analytics, and Marketing teams to integrate SEO recommendations into ongoing website enhancements and content initiatives.
- Perform keyword research, competitive analysis, and search trend monitoring to identify opportunities for traffic growth and content optimization.
- Develop SEO requirements and provide guidance for new website features, content updates, and digital experiences to ensure search visibility is considered throughout the development lifecycle.
- Monitor, analyze, and report on SEO performance using platforms such as Google Search Console, Adobe Analytics, and enterprise SEO tools, providing actionable insights and recommendations.
- Identify and troubleshoot technical SEO issues, partnering with development teams to prioritize and resolve them efficiently.
- Incorporate AI Search optimization strategies, including visibility within Google AI Overviews, Bing Copilot, and other emerging generative search experiences.
- Define and track key performance indicators (KPIs) related to organic traffic, rankings, engagement, conversions, and AI Search visibility.
- Stay current on search engine algorithm updates, industry trends, and evolving AI-driven search technologies, translating insights into actionable recommendations.
Requirements
- Minimum Required Education and Experience: Bachelor's Degree and 6 years' experience OR High School Diploma or GED/Equivalent and 10 years' experience in Digital, Information Technology or Marketing, or Interaction design
Preferred
- - Preferred Area of Study:HCI (Human Computer Interaction) or Interaction Design, Marketing, Business
- - Preferred Area of Study: HCI (Human Computer Interaction) or Interaction Design, Marketing, Business
- - Preferred Area of Experience: Financial Services Industry
- - Current contractor/contingent worker for First Citizens Bank
- - Preferred Skills:
- - Position Specific Skills:
First Citizens Bank
3.7 Glassdoor
First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 500 branches and offices in 30 states; commercial banking expertise delivering best-in-class lending, leasing and other financial services coast to coast; innovation banking serving businesses at every stage; and a nationwide direct bank. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets.Visit firstcitizens.com or call toll-free 1.888.FC DIRECT (1.888.323.4732). First Citizens Bank. Forever First®. Member FDIC. Equal Housing Lender.Social Media Terms of Use: https://www.firstcitizens.com/socialterms
Raleigh, North Carolina, USA
18K employees (160 in marketing)
68% recommend to a friend
87% CEO approval
Salaries
SEO Specialist median pay in the United States
Most pay falls between $60K and $80K. Based on 138 salaries.
Marketing Team
Marketing Team Size
133 (1% of company)
Median Career Experience
26 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Michelle Draper
Chief Marketing Officer
At the company for 2 years 2 months
Starlene Da Silva
Sr. Business Planning & Support / Sr. Executive Assistant to Chief Marketing Officer
At the company for 3 years 8 months
Sarah Hardesty
Senior Vice President, Director Digital Marketing Operations
At the company for 6 years 8 months
Steven Haase
Vice President, Product Marketing Strategist
At the company for 5 months
Funding
Total Funding
$33M
Last Raise
$10M
Post IPO Debt, 5 years ago
Funding History
- May 2021Post IPO Debt • $10M
- Aug 2018Post IPO Debt • $23M
Traffic Signals
Monthly Visitors
3.1M
Monthly Google Ads Budget
$229.3K
Traffic Source Mix
Search
17.7%
Direct
75.2%
Referral
6.2%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~18.1K
News about First Citizens Bank
Links
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