SEO Specialist Salaries in the US

Based on 138 salariesLast updated Oct 26, 2026

What does a SEO Specialist earn in United States?

The median pay for a SEO Specialist in United States is $70,000, based on 138 salaries. Most SEO Specialist pay falls between $60,000 and $80,000, and the top 10% earn $95,000 or more.

Top
$95K/yr
90th Percentile
High
$80K/yr
75th Percentile
Median
$70K/yr
50th Percentile
Low
$60K/yr
25th Percentile

How we calculate this: most figures come from the pay ranges in marketing job ads, plus salaries marketers shared with us. Job ads usually show base pay only, so bonus and equity appear mainly in shared salaries. We update the numbers as new data comes in, most recently on Oct 26, 2026.

Which companies pay the most?

Company
Air Apps
Air Apps
In-house
$80,000—6 submissions
$70,000—3 submissions
Avenue Z
Avenue Z
Agency
$65,000$64K to $65K3 submissions
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Recent submissions

Role TypeSizeLocation
$107,5006 years----Los Angeles6d ago
$68,0002 yearsIn-house11-50Torrance1w ago
$41,0004 years----Burbank2w ago
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Showing 1-10 of 138 salaries
1 / 14

How does pay grow with experience?

Do in-house or agency roles pay more?

In-house
+27% more
$80,000
$66K to $80KBased on 64 submissions
Agency
$63,000
$56K to $69KBased on 40 submissions

Does remote, hybrid, or on-site work pay more?

Remote
$70,000
Median total payBased on 68 submissions
Hybrid
$70,000
Median total payBased on 23 submissions
On-site
$70,000
Median total payBased on 39 submissions

Where does this role pay the most?

Location
Arlington
$91,000$78K to $91K3 submissions
Los Angeles
$89,000$85K to $104K3 submissions
San Francisco
$80,000—7 submissions
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People also look at

Job TitleTotal PayRangeSubmissions
$89,000$73,000 to $104,0001,331 submissions

Guides for this role

Common questions about SEO Specialist pay