SEO Specialist

Responsibilities

• Conduct competitive analysis and develop hyper-local keyword strategies to improve client search performance.
• Optimize Google Business Profiles and manage monthly backlink activities and directory listings.
• Develop frameworks for SEO-optimized blog posts and support content optimization strategies.
• Monitor SEO trends, search engine algorithms, and industry tools to improve campaign performance.
• Review active accounts, analyze key performance metrics, and adjust keyword strategies as needed.
• Identify opportunities for campaign improvement and provide proactive recommendations based on performance data.
• Develop clear executive summaries that communicate campaign results, insights, and recommendations to clients.
• Explain local SEO concepts, metrics, and strategies during client-facing calls.
• Contribute new approaches to internal processes while meeting campaign performance expectations.
• Use AI tools and automation to improve workflows and reduce inefficiencies.

Requirements

• At least 2 years of experience in a digital marketing agency or multifamily marketing environment.
• At least 3 years of hands-on experience in organic search.
• Strong understanding of SEO best practices, search engine algorithms, and ranking methods, including SEO, GEO, and AIO.
• Knowledge of on-page, off-page, and technical SEO and their relationship to local search ranking factors.
• Strong writing, editing, and proofreading skills.
• Ability to work independently and collaboratively while managing deadlines and priorities.
• Analytical skills to interpret website data and improve organic search performance.
• Flexibility and adaptability in a high-growth work environment.
• Ability to communicate campaign results and performance insights effectively.
• Google Analytics 4 and Google Tag Manager certifications.

Benefits

• Medical, dental, and vision insurance beginning on the first day of employment, including a 100% employer-paid team member medical option.
• Pet insurance and optional Health Savings Account (HSA) and Flexible Spending Account (FSA).
• A 401(k) retirement plan with company matching.
• Life and disability insurance, including 100% employer-paid life, short-term disability (STD), and accidental death and dismemberment (AD&D) coverage.
• Flexible paid time off and 10 paid holidays.
• Twelve weeks of paid parental leave for eligible team members and primary caregivers of newborn or adopted children.
• Student loan assistance.
• Licensing and continuing education reimbursement.
• Housing allowances or gifts.
• Leadership training and events.