Organic Growth Manager, SEO & AEO

Responsibilities

• Own YipitData’s overall SEO and AEO strategy, from technical foundations and on-page optimization to how our content gets surfaced and cited in AI answer engines.
• Own keyword, query, and question mapping across the full buyer journey, identifying where prospects are searching, what they’re asking, and where we can be the definitive answer.
• Translate that mapping into a prioritized content roadmap and detailed article briefs, including structure, target queries, entities, and the proof points that make a piece authoritative.
• Coordinate with the YipitAgent team on content production, and own verification and quality review of content before it goes live.
• Build and maintain our tracking and reporting system for content velocity, non-branded organic sessions, AI-sourced sessions and visibility, AI answer citation share, organic conversion rate, and organic-sourced pipeline.
• Continuously iterate on content performance, including a disciplined refresh program that updates, consolidates, or retires pages based on data.
• Build and manage our third-party presence on platforms that influence both human buyers and AI models, such as Reddit, Quora, Crunchbase, G2, and industry directories.
• Work with PR on our citation strategy so our proprietary data becomes the source that publishers, analysts, and AI systems reference.
• Implement structured data, schema, internal linking, and technical SEO best practices in partnership with web and engineering stakeholders.
• Run a steady cadence of experiments on titles, formats, structure, and distribution.

Requirements

• - You have 4+ years of hands-on experience in SEO, content marketing, or organic growth, ideally at a B2B SaaS or data company, and have owned measurable outcomes like organic traffic, rankings, or organic-sourced pipeline. Direct experience with AEO, generative engine optimization, or AI search visibility is required.
• - You’re fluent in the modern SEO toolkit and are actively experimenting with AI visibility and citation tracking tools.
• - You think in questions and answers, not just keywords, and can build a buyer-journey map that connects what people ask to what we should publish.
• - You write clear, specific content briefs and have a sharp editorial eye for what makes a piece genuinely authoritative versus merely optimized.
• - Testing is in YipitData’s DNA. You’d rather run a scrappy experiment this week than debate the perfect plan for a month. You treat failed tests as data and you’re always exploring new tools, channels, and ideas to see what they can do.
• - You’re comfortable with technical SEO fundamentals, including crawlability, indexation, site structure, Core Web Vitals, and structured data, and can work effectively with engineers.
• - You’re an operator who likes building systems and processes from scratch, and you stay current on how search engines and LLMs are changing the way content gets discovered and cited.
• - You collaborate well across content, product, design, and sales, and communicate priorities, results, and tradeoffs clearly.

Preferred

• - You’re fluent in the modern SEO toolkit and are actively experimenting with AI visibility and citation tracking tools.
• - You think in questions and answers, not just keywords, and can build a buyer-journey map that connects what people ask to what we should publish.
• - You write clear, specific content briefs and have a sharp editorial eye for what makes a piece genuinely authoritative versus merely optimized.
• - Testing is in YipitData’s DNA. You’d rather run a scrappy experiment this week than debate the perfect plan for a month. You treat failed tests as data and you’re always exploring new tools, channels, and ideas to see what they can do.
• - You’re comfortable with technical SEO fundamentals, including crawlability, indexation, site structure, Core Web Vitals, and structured data, and can work effectively with engineers.
• - You’re an operator who likes building systems and processes from scratch, and you stay current on how search engines and LLMs are changing the way content gets discovered and cited.
• - You collaborate well across content, product, design, and sales, and communicate priorities, results, and tradeoffs clearly.

Benefits

• - We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
• - Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. See more on our high-impact, high-opportunity work environment above!
• - Base Salary Only: The annual base salary range for this position is anticipated to be $108K-123K . Final compensation may be determined by a number of factors, including, but not limited to, the applicant’s experience, knowledge, skills, abilities, and internal team benchmarks.
• - The compensation package also includes equity.
• - This role may be performed fully remotely within the United States. Please note that our US headquarters are located in NYC. If the remote work is performed outside of these offices, income may be subject to New York State tax withholding.